A new survey of European retailers has found that firms are planning on increasing the number of online channels they sell through as the industry looks to maximise revenues in an increasingly competitive economy. The research, conducted by e-commerce specialist ChannelAdvisor at the ChannelAdvisor Catalyst 2011 conference in London, surveyed a cross section of medium and large retailers and found that, even though over half of respondents are already present on more than five online channels, a full 87 percent of firms are looking to increase the number of online channels that they sell through within the next three years.
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