Carl Zeiss Meditec strengthens business in Turkish growth market

Long-standing partner Optronik AS acquired

(PresseBox) ( Jena / Ankara, Turkey, )
Medical technology player Carl Zeiss Meditec AG has acquired its long-standing business partner, Ankara-based Optronik AS. The move is intended to enable Carl Zeiss Meditec to serve client needs even more effectively in the fast-growing Turkish market. Optronik, which has around 60 employees, was previously an exclusive distribution partner for Carl Zeiss Meditec. Integration into ZEISS's global sales, service and support network will allow for direct client care going forward.

With direct market access, ZEISS is looking to tap even more effectively into the potential of the fast-growing Turkish market. "The sustained upward trend in the Turkish market has convinced us to put our partnership with Optronik on a new footing following a positive working relationship of many years' standing, and to set the course for further growth under the ZEISS umbrella by acquiring all shares in the company as of the end of 2013," says Dr. Ludwin Monz, President and CEO of Carl Zeiss Meditec AG.

The former partner's knowledge of the market and excellent client contacts will continue to be utilized within the new structure. All employees will be retained, and the company's head office will remain in Ankara, Turkey. The present Managing Director will also contribute to a smooth transition to the new structure by remaining as a consultant for ZEISS.
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