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Edelmann GmbH Steinheimer Straße 45 89518 Heidenheim, Germany http://www.edelmann.de
Contact Mr Oliver Eschbaumer +49 7321 340247
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Edelmann GmbH

Im Online-Handel Markenwelten gekonnt in Szene setzen

Edelmann präsentiert die "Magic Box" der Marke

(PresseBox) (Heidenheim, )
E-Commerce ist auf Wachstumskurs. Der Boom des Online-Handels stellt auch Verpackungshersteller, wie die Edelmann Gruppe, immer häufiger vor neue Herausforderungen. So erfolgt der Erstkontakt des Konsumenten mit dem Produkt nicht mehr unweigerlich am PoS. Unter dem "First Moment of Truth", muss heute immer öfter der Moment des Auspackens der Ware nach erfolgter Zusendung durch den Online-Shop verstanden werden. Jetzt spielen neben Haptik und Konstruktion der Verpackung auch integrierte Augmented Reality-Tools sowie weitere Add-Ons eine wichtige Rolle. Die Verpackung wird zur "Magic Box" der Marke, um deren Identität und Inhalt erfolgreich transportieren zu können.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.