Cambridge Wireless in collaboration with CoDE, Anglia Ruskin University are debating Privacy for Location based services

Special Interest Group event will explore the sensitive issue of privacy vs. personalised services

Cambridge, (PresseBox) - Cambridge Wireless announced today the latest presentation from the Location Based Systems / Service Special Interest Group in collaboration with CoDE, The Cultures of the Digital Economy (CoDE) Research Institute, Anglia Ruskin University. The event will be taking place on 23rd March and is kindly sponsored by CSR, Cambridge. For more information, please visit www.cambridgewireless.co.uk/events

This special Location SIG event explores the sensitive issue of privacy vs. personalised services. Most smart-phones have built in GPS and an increasing number of applications make use of the location capability of the phone, with this real and exciting development of new technology comes the time to debate the implications for personal privacy.

Nigel Wall, Shadow Creek Consulting and SIG Champion for this event commented, "The latest in the series of Location SIG events examines the privacy trade-off for users of social networks and advanced smart-phone applications where location information is shared. The risks and opportunities rise significantly when location information is shared. We shall consider the issues from various perceptions: users, suppliers and legislation. This current and sensitive topic will prove interesting and thought-provoking for many."

Key industry speakers will address the following issues relating to these advancements:

- Does use of location technology create real threats to personal privacy?
- Do users need to understand what information is collected and the way in which their movements could be tracked?
- Is there a healthy trade-off between loss of privacy and provision of personalised services (e.g. advice on services in the immediate vicinity)?
- Location determination by image recognition is becoming feasible - does this raise further issues, if individuals can be recognised?
- Does the industry need to pay more attention to protecting privacy?
- Best practices to adopt.

Kanwar Chadha, Chief Marketing Officer and Board Member of CSR says "This event will prove incredibly interesting as it addresses the issues of "Relevant Location" with the possibilities of protecting consumers whilst enhancing their service."

Confirmed speakers include; Kanwar Chadha, CSR, Dr Andrew Matthews, Nokia Research Centre, Patrick Clark, Taylor Wessing, Prof. Jonathan Raper, Placr and Dr. David Skinner, Anglia Ruskin University.

About CoDE, Anglia Ruskin University

The Cultures of the Digital Economy (CoDE) Research Institute is a multidisciplinary initiative at Anglia Ruskin University, Cambridge. CoDE is a network of academics working in media theory and network culture, media archaeology, digital music and video, fine arts, video games, production and performance, serious gaming and digital text, combined with scientific contributions from colleagues involved with design and technology, audio engineering and computer design and animation.

Its key emerging research areas include social media and network politics, digital performance and production, digital humanities and play and serious gaming. The Institute fosters a critical and experimental interdisciplinary research environment and through projects, seminars and published research aims to explore the role of current and emerging technologies in a creative context.

CoDE is crucible for thinking outside traditional disciplinary boundaries and a catalyst for establishing connections with industry and local, national and international communities. Its location in Cambridge provides it with excellent potential for collaboration with entertainment, technological, scientific, arts and the heritage industries. For more information, please visit: http://www.anglia.ac.uk/ruskin/en/home/microsites/code.html

About CSR

CSR plc is a leading provider of multifunction connectivity and location platforms. CSR's technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR's Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR's Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.

CSR's technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.

Cambridge Wireless

Cambridge Wireless is a leading industry forum and vibrant community with a rapidly expanding network of companies actively involved in the development and application of wireless technologies. In addition to high level networking dinners, educational events and business development activities, Cambridge Wireless runs an annual Future of Wireless International Conference along with the Discovering Start-Ups initiative to support emerging, innovative wireless companies. Over 15 Special Interest Groups focused on specific technologies and market sectors, also provide opportunities for members to meet, form partnerships to exploit new commercial opportunities, and share knowledge and information about the latest industry trends and hot topics. Cambridge Wireless has partnerships with other leading industry clusters and organisations around the world to extend its international reach and to keep members up to date with the latest global developments and business opportunities. For more information, please visit www.cambridgewireless.co.uk

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