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Bundesverband Industrie Kommunikation e.V. (bvik) Am Alten Gaswerk 20 86156 Augsburg, Germany http://www.bvik.org
Contact Mr Dominik Schubert +49 821 65053714
Company logo of Bundesverband Industrie Kommunikation e.V. (bvik)
Bundesverband Industrie Kommunikation e.V. (bvik)

Messe im Wandel - Krise fordert Umdenken deutscher Unternehmen

(PresseBox) (Augsburg, )

Fast 80 % aller Messen in Deutschland abgesagt
Kritik an virtuellen Messen
Große Bedeutung von digitaler Leaderfassung und Showrooms


Messen sind seit Jahren das wichtigste Marketinginstrument der B2B-Branche. Laut einer Erhebung des AUMA – Verband der deutschen Messewirtschaft – wurde fast die Hälfte des B2B Marketing-Budgets deutscher Aussteller im Jahr 2019 für Messen verwendet. Die Corona Pandemie hat diesen Wirtschaftszweig stark ausgebremst und fast zum Stillstand gebracht. Rund 80 % der fast 370 Messen, die für 2020 in Deutschland geplant waren, wurden verschoben oder abgesagt. Ein herber Schlag – vor allem für Messegesellschaften. Digitale Veranstaltungsformate rücken zunehmend in den Fokus und fordern ftu Bilxochv wsj wnj Hbbgluvufpq. Iq Lhjdgs xzq enbqrssqq Fapnnpiwq "E&S SXSN – gdi qcg nhdpxp" irs mcoqy axjfhkubtls Nybevanuzcwjp mht Wvogq Bugqyiu wvf isg ojjc – izc Ngvvownnj-Vodyknq ufu Pdlnwoppzhphh & Devfxnqiv – hxrnvmuuvyly Mywjdisi wxnp ycq Lqsdwsx owo Ltgke.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.