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Bundesverband Industrie Kommunikation e.V. (bvik) Am Alten Gaswerk 20 86156 Augsburg, Germany http://www.bvik.org
Contact Mr Dominik Schubert +49 821 65053714
Company logo of Bundesverband Industrie Kommunikation e.V. (bvik)
Bundesverband Industrie Kommunikation e.V. (bvik)

Diese Themen dominieren die B2B-Kommunikation in Zukunft - bvik veröffentlicht Trendpaper

(PresseBox) (Augsburg, )
Digitale Technologien verändern den Alltag im B2B-Marketing massiv. Prozesse werden zunehmend automatisiert und der Einsatz von KI ermöglicht es Marketern, auf die individuellen Bedürfnisse der Zielgruppe einzugehen und die Strategie danach auszurichten. Für Marketingverantwortliche ist es wichtig zu wissen, wohin die Reise der digitalen Transformation geht. Unternehmen müssen ihre Geschäftsmodelle und das Mindset so aufstellen, dass sie die Chancen der Digitalisierung für sich nutzen und dadurch einen Wettbewerbsvorteil schaffen. Der Bundesverband Industrie Kommunikation e.V. (bvik) identifiziert Trendthemen frühzeitig und hat hierzu brandaktuell sein Trendpaper "Künstlich – virtuell – menschlich: Fünf Thesen zur Zukunft des B2B-Marketings" veröffentlicht. Außerdem erklären die bvik-Vorstände, igmzex Iyhowl sgz Sdichl fkn uerwu Eaxjk krc F4J-Rgjkqfghi ff Boba 4657 psktfxjzdn.

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