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Bundesverband Industrie Kommunikation e.V. (bvik) Am Alten Gaswerk 20 86156 Augsburg, Germany http://www.bvik.org
Contact Mr Dominik Schubert +49 821 65053714
Company logo of Bundesverband Industrie Kommunikation e.V. (bvik)
Bundesverband Industrie Kommunikation e.V. (bvik)

Corona führt zu Digitalisierungsschub im B2B-Marketing - aktuelle bvik-Studie liefert Einblicke

Die Corona-Krise hat die digitale Transformation in deutschen Unternehmen beschleunigt / Die aktuelle bvik-Studie untersucht den Status quo der Digitalisierung im B2B-Marketing

(PresseBox) (Augsburg, )
Die Corona-Krise hat die Arbeitswelt nachhaltig verändert und die digitale Transformation in Unternehmen vorangetrieben. Doch wie groß war der Digitalisierungsschub in den Unternehmen wirklich? Wie stellen sich der Digitalisierungsgrad und die Zukunftsausrichtung der verschiedenen Player der Industriekommunikation im Herbst 2020 dar? Diesen und weiteren Fragen geht die aktuelle Studie „Digitalisierungsschub 2020 im B2B-Marketing“ nach, die der bvik – der Industrie-Verband für Kommunikation & Marketing – gemeinsam mit seinem Mitglied marconomy und wissenschaftlich begleitet von der Hochschule der Medien Stuttgart aktuell durchführt. Die Erhebung gibt Auskunft über den aktuellen Status der digitalen Transformation im B2B-Marketing aus Sicht der Industrie, Agentur- & Uhohwrygbadtrju.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.