NEC and Bubble Motion Announce Global Partnership

Leading Global Provider of Telecom Solutions to Offer BubbleTALK(TM) To Telecom Operators Around the World

(PresseBox) ( Mountain View, CA, )
NEC, a leading global provider of Advanced Telecom and IT Solutions, and Bubble Motion, the pioneer and global leader of Voice SMS, today announced the formation of a global partnership agreement. NEC and Bubble Motion agreed that NEC will exclusively provide the BubbleTALK(TM) service to telecom operators in the Japanese market. NEC and Bubble Motion will collaborate to enable Bubble Motion to provide the underlying products, functionality and related services for BubbleTALK(TM), while NEC provides deployment and technical support for operators in Japan. Additionally, NEC and Bubble Motion are aiming to offer BubbleTALK(TM) to telecom operators spanning the globe, and create synergies between BubbleTALK(TM) and NEC's NGN products, such as NC series and IP Messaging.

"This strategic partnership is driven by goals that include time-to-market and product excellence," said Shinji Ago, General Manager of the Network Services System Division, NEC. "By leveraging both parties' innovation capabilities, we can deliver new value to diversified marketplaces. This agreement will reinforce our competitive position in the advanced wireless service field."

"We are thrilled to be working with NEC to bring BubbleTALK(TM) to the market," said Thomas Clayton, CEO & President of Bubble Motion. "The Japanese mobile market is the most advanced in the world and NEC is, by far, the leader in providing the most cutting edge services to both the Japanese and worldwide operators, so this is a perfect fit and partner for offering BubbleTALK(TM)."

BubbleTALK(TM) enables users to send short voice messages directly to the receiver's handset. One of the advantages of BubbleTALK(TM) is fast deployment. BubbleTALK(TM)'s interoperability allows operators to deploy within just a few weeks, typically does not require any additional network resources, and can even be deployed as a hosted service. Some of the other advanced features are; (i) minimal initial investment, (ii) minimal operating cost, and (iii) interconnection between operators. Furthermore, Bubble Motion can provide excellent services, such as consultation and data mining, to maximize operators ROI.

Within a highly competitive market environment, mobile operators are constantly in search of new and stable revenue streams. A variety of case studies have demonstrated how BubbleTALK(TM) provides an immediate lift in ARPU. Bubble Motion and NEC are seeking to expand business in rapidly growing markets, such as China, Brazil and Russia, as well as advanced markets like Japan.

NEC and Bubble Motion will conduct a joint presentation at Futurecom2008 which is recognized as a high level and effective international forum, being held from October 27-30 in Sao Paulo, Brazil.

About NEC Corporation
NEC Corporation is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networks, and by providing advanced semiconductor solutions through NEC Electronics Corporation. The NEC Group employs more than 150,000 people worldwide. For additional information, please visit the NEC website at: http://www.nec.com.
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