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Bristlecone Continues Its Growth, Opens Office in the Benelux Region

(PresseBox) (LONDON, ) Bristlecone, one of the industry s most trusted supply chain business advisors, today announced that it has expanded its presence in Continental Europe by opening an office in the Netherlands to better serve clients in the Benelux and Nordic countries.

"European companies are optimizing their supply chain processes as they transition from country-based operational models to EU-wide models," said Sanjay Bonde, Vice President, Bristlecone Europe. "As a result, they are specifically looking for expertise in two areas -- supply chain process optimization and migration of their current SAP supply chain deployments to support their new process models. Given Bristlecone s deep expertise in both areas, we decided to open an office in Amsterdam to more easily support companies in the Benelux and Scandinavian countries."

Bristlecone also announced that it has hired Arie Kievit, a seasoned supply chain industry veteran, as Regional Sales Director based in Amsterdam. Kievit comes to Bristlecone after a long and successful track record with companies such as Manugistics, i2, SSA, Marcam and AspenTech.


Bristlecone ( is a leading consulting firm focused on helping clients maximize the strategic value of their supply chains. Across over 100 engagements ranging from supply chain strategy and network design to supply chain system implementations, Bristlecone clients have realized the promise of the Bristlecone Advantage: value through focus; first-hand, real world experience; focus on business results; rapid time to value; and full accountability through fixed fee/fixed time service delivery. Headquartered in Silicon Valley, CA, Bristlecone helps clients across North America, Europe and the Asia/Pacific regions realize high business impact from improved supply chain planning, sourcing, execution, analytics, and data management, and has been continually acknowledged by industry analysts as a leader in solutions for the extended supply chain. Bristlecone clients include globally recognized companies such as ABB, Applied Materials, Exxon/Mobil, Freescale Semiconductor, HP, Mahindra & Mahindra, Nike, Qatar Petroleum, Ranbaxy, Silicon Labs, Sony, Unilever and Whirlpool. For more information please visit