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  • Corinna Riewe
  • +49 (30) 20305-567

bmp media investors AG: mbr targeting sold to Ströer Digital

(PresseBox) (Berlin, ) After only one year, bmp media investors AG (ISIN DE0003304200) is selling its holding in mbr targeting GmbH subject to a condition precedent with an IRR of 268% to Ströer Digital Group GmbH, thus recording the second successful exit in the targeting segment after the acquisition of Nugg.ad by Deutsche Post three years ago. The parties have agreed not to disclose the purchase price. The sale is expected be completed by the beginning of October, dependent on the fulfilment of certain conditions.

bmp purchased a stake in mbr only in June 2012, doing so in collaboration with VC Fonds Technologie Berlin, who is managed by IBB Beteiligungsgesellschaft, and a group of business angels led by Dirk Freytag. mbr is a technology firm in the field of online marketing that has focused increasingly on the optimisation of advertising campaigns in real time bidding in the last 12 months. The mbr targeting algorithm, which is based on more than 10 years of preparatory scientific work, allows an increase in efficiency in e-commerce and digital advertising via a unique user segmentation process.

With its scaling and self-learning solution, mbr provided impressive and quickly measurable proof of success in numerous campaigns through user recognition. This wakened the interest of strategic partners in an acquisition at an early stage. Ströer Digital is initially acquiring 79.1% of the company. The mbr services will continue to be offered to third parties as well. However, they are extremely likely to provide another innovation and performance boost in the Ströer scope and complement Ströer's range of services further.

Jens Spyrka, a member of the Executive Board of bmp media investors, says: 'We are proud to have supported the mbr targeting team led by Pablo Metz and Christoph Tavan together with the other parties of our consortium in working out the benefits of the mbr solution and its optimal area of deployment in the last few months. We anticipate that mbr will continue this successful development at an even more accelerated rate as part of Ströer Digital and we wish the team much continued success.'

This Corporate News is neither an offer nor a request to submit an offer for the sale of securities - specifically not in the US or other countries or jurisdictions in which an offer or request to submit an offer for the purchase or sale would be illegal without prior registration or permission under the relevant securities guidelines.

This Corporate News is neither an offer to sell registered bearer shares nor a request to submit an offer to buy the registered shares; it is merely for information purposes.

bmp media investors AG

The private equity company bmp media investors AG (ISIN DE0003304200) invests in high-growth companies in the area of media and marketing services in Germany and Poland. It focuses on companies in the seed, start-up and expansion stages. Since 1997, bmp media investors has been investing in media and marketing service companies. Some of its most successful exits include eProfessional, Gamigo, YOC, K2, Bankier, Nokaut and nugg.ad. Companies such as brand eins, dailyme , Xamine, iversity, K2 and Retresco are in its current portfolio.