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bmp media investors AG: bmp acquires stake in ferret go GmbH
bmp media investors AG (ISIN DE0003304200) has acquired a 9.76% stake in Bernau-based ferret go GmbH
In addition, ferret has developed a sentiment analysis process that allows it to analyse even complex content and determine its tonality. With its web technology and on the basis of computer-linguistic processes, ferret examines online newspapers, blogs, communities and traditional print media with the aim of identifying moods and makes the results available virtually in real-time.
'Our investment is to support ferret in pressing further ahead with its market launch in particular. We see not only individual companies and institutions as users of the solution, but also consider it very suitable in cooperations with publishing companies and traditional media monitoring companies,' says Jens Spyrka, an Executive Board member of bmp media investors AG.
'Automated trend and opinion mining processes are also becoming more important in the media analysis market. The evaluation of immense volumes of data must take place quickly, efficiently and reliably. This is a segment that is highly interesting for ferret. We are therefore all the more pleased to have an experienced partner like bmp at our side that has a deep understanding of the technology behind our products and their role in the SaaS business for business applications,' says Andreas Nickel, Managing Director of ferret go GmbH.
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