Press release BoxID: 718734 (BlueStar Europe GmbH)
  • BlueStar Europe GmbH
  • Gassenäcker 2
  • 78052 Villingen-Schwenningen

BlueStar appoints Keith Robinson as Managing Director of BlueStar EMEA

(PresseBox) (Hebron, KY, ) BlueStar, the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology, has announced the appointment of Keith Robinson to the position of Managing Director of BlueStar EMEA. BlueStar's EMEA central distribution facilities and general headquarters are located in Veldhoven, Netherlands, and maintains regional sales offices in Sweden, Germany, Denmark, Portugal, France, Belgium, Spain and the United Kingdom.

In this capacity, Mr. Robinson will assume responsibility for the sales, distribution management and customer relations for BlueStar's Point of Sale, Automatic Identification, Mobility, RFID and Digital Signage channels. Prior to his appointment, Keith served as the Executive Vice President of Sales for BlueStar EMEA, as well as Vice President of Sales in Northern Europe.

"Keith has proven to be a true professional, guiding BlueStar's transition from a collection of seven regional facilities into an integrated, Pan-European distributor. His background with both electronics manufacturing and specialty distribution has provided BlueStar the strength required for our transition in Europe," said BlueStar's President & CEO Steve Cuntz.

"I am excited to be offered this role and to continue working with the Bluestar team to develop our value-add services. BlueStar EMEA has transformed in the last year into a Pan-European organization and it is an exciting time to lead the group into the next phase of development," stated Keith Robinson.

Keith Robinson has over 20 years of business experience in General IT sales and management as well as 15 years in the Enterprise mobility and Auto ID markets. Having started his career in software development, designing mission critical solutions, he moved into sales and has worked in roles covering Global and EMEA regions with blue-chip manufacturers and distributors. Mr. Robinson has HNDs in Electronic Engineering and Software Design and is a Fellow of the ISSM (Institute of Sales and Marketing).

BlueStar Europe GmbH

BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar's global headquarters are located in Hebron, Kentucky U.S.A.. All inquires may be directed to Mark Fraker, VP of Marketing and Corporate Communications,