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BlueStar and Psion Sign Distribution Agreement for Germany, Austria and Swtizerland (DACH)
Expanded partnership agreement increases BlueStar's Psion distribution area throughout Europe
"We are excited to strengthen our position as a leading solutions distributor by continuing our partnership with Psion," said Karin Rytz, General Manager for BlueStar Germany. "With this relationship, BlueStar can complement our portfolio and offer our clients an additional leading brand in the Mobility market."
Current BlueStar reseller partners in the DACH region will now benefit from Psion's Open Source Mobility program, a development strategy that creates individual solutions for each client. Psion has provided extensive training to the BlueStar Europe sales team to provide the best mobile computing advice to partners. Psion products are currently distributed by BlueStar in the United Kingdom, Spain and Portugal, will also be available on BlueStore, BlueStar's e-commerce portal.
"BlueStar is going to support our range of products with its long-time industry experience," explained Jürgen Heim, General Manager of Psion GmbH. "Clients will see profit in shorter lead and delivery times, which is one of our most important objectives with this distribution agreement."
Psion is a pioneer in quality mobile handheld computers and their application in industrial markets worldwide. The company has innovated in the field of mobile computing since 1980, starting with the invention of the PDA. Through their open innovation business model, Psion works directly with partners to co-create new variants of their mobile hardware, software and services that meet specific marketplace needs. Psion PLC is a public company on the London Stock Exchange headquartered in London with corporate offices in Europe, North America, Asia, Latin America, Africa and the Middle East. For more information, visit: www.psion.com.
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