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BlueStar Launches Global Technology Summits as Part of Vartech Educational Series
"These new events across Europe and Latin America are a great opportunity for vendors and independent software vendors to showcase their latest solutions and for VARs to gain insight on the most advanced channel developments," said Dean Reverman, BlueStar's Global Marketing Manager. "And with the exclusive Tomorrow's Solutions rooms, vendors will be able to provide individualized product information and gain actionable business intelligence in a private setting."
Brand new to the VARTECH Educational Series, the Tomorrow's Solutions Rooms at each Technology Summit allow Vendor sponsors to showcase their newest product lines and concepts before they hit the market, giving local VARs powerful insight into future technology trends.
"We are excited about the addition of Tomorrow's Solutions Rooms, at our VARTECH educational series, explained Mark Fraker, BlueStar VP of Marketing. "We're a global company, but our focus for 2012 is on a local, personal level, and fostering innovation of new solutions for the individual VARs. This is going to be crucial for the channel to maintain growth throughout the year. These Technology Summits are the best, and most cost effective way for VARs to get the information they need, when they need it, all in one day and right in their backyards."
The Technology Summits will start with Caracas, Venezuela on Februrary 16, followed by Caribbean, France, and Germany events in March and April, Denmark in May, Spain in June, and Portugual in September. Additional summits will take place in Panama City, Panama, and Bogota, Columbia in the summer.
"Vendors now have the opportunity to gain a competitive advantage in international thought leadership and get real-world product development feedback from local resellers," said Reverman. "VARs can take advantage of discovering the solutions of tomorrow without having to travel too far from home. It's an exciting opportunity for everyone involved to really drive business growth this year, and we're thrilled to be the catalyst for this unique knowledge-sharing experience."
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