BlueStar Announces New Additions and Promotions to its European Marketing Team

Sabadell, Spain, (PresseBox) - BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is pleased to announce the incorporation of two new members to its European Marketing Team, Merce Dalet and and Ulrike Jung.

Mercè Dalet, former Marcom Manager for Ingram Micro for 6 years, will be the new Marketing Manager for BlueStar Spain. Mercè has a Masters in Marketing and Communications and another Masters in Community Management and Data Media. "I gained all my experience in marketing while working for Ingram Micro," she explained. "I would like to put all my marketing knowledge to good use at BlueStar."

Ulrike Jung, who previously worked as an Area Manager in Aldi Supermarkets, will be the new Marketing Manager for BlueStar Germany. Ulrike has a degree in Business Studies and an International Masters in Management. She is from the Southern part of Germany, but has lived in Spain since 2008 and speaks English and Spanish fluently. After working as Area Manager at Aldi Supermercados in Spain, she recently finished an International Masters Program in Management at EADA in Barcelona. At BlueStar she will manage Marcom activities in the DACH region.

"It is very exciting to work in our BlueStar Marcom team," Ulrike said. "I am very motivated to collaborate with our vendors and VARs in order to add value to their business and to support them in the best way possible. I am looking forward to getting to know everyone very soon."

In other BlueStar personnel updates, Lidia Andres, recently BlueStar's Marketing Manager for Spain, will become the new EMEA Marcom Coordinator and will continue to support the BlueStar UK office with all Marketing activity. Lidia has 15 years of experience in the speciality technology solutions sector. She has a degree in Business Studies and International Sales, and a Masters in Logistics. Lidia speaks fluent English, French and some German and is also bilingual in Spanish and Catalan. "I am thrilled to be able to offer my support to the BlueStar's EMEA organization," she said.

These team members will be be based in BlueStar's new offices in Sabadell (Barcelona), under the guidance of Ricard Ferrer, Marketing Manager for BlueStar EMEA.

BlueStar Europe GmbH

BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security solutions. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series , delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, please contact BlueStar Europe at +44-1785-218500, BlueStar US at 1-800-354-9776 or visit www.bluestarinc.com.

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