Für Erfolg im Vertrieb wird traditionell die emotionale Ebene zwischen Käufer und Verkäufer verantwortlich gemacht. Die Konferenz "IT-Trends im Kundenmanagement 2013" der BISS zeigte jedoch: Der Weg zur Emotion führt über gute Arbeitsorganisation und effizienten Einsatz von IT-Werkzeugen. Bereits zum zweiten Mal trafen sich fast 50 Teilnehmer aus der Vertriebs- und IT-Praxis im Versicherungsumfeld am 19. März in Köln, um über den Stand der Vertriebsunterstützung durch Methoden und IT zu diskutieren.
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