iXtenso cooperates with leading trade fair

Bonn, (PresseBox) - The online journal for retail iXtenso starts an online cooperation with Europe's leading trade fair for IT and security in retail EuroCIS in Dusseldorf.

The cooperation has been agreed upon just before EuroCIS starts in February 2009 in Dusseldorf. "A cooperation with the trade fair in this segment is beneficial to both sides", explains Marc Pradel, project manager of iXtenso. "A lot of our partners work in IT and security and will be exhibiting at EuroCIS. These companies will benefit from the cooperation due to improved online services and due to reaching more trade experts", Pradel says.

The cooperation covers a variety of areas: It is possible to highlight those companies registered at iXtenso that will also be present at EuroCIS. Furthermore, iXtenso will send out a daily newsletter during the run of the trade fair from 10 to 12 February reaching more than 21.000 subscribers. On top of that, iXtenso will present news on the highlights taking place at EuroCIS 2009.

The cooperation also includes the editorial office of iXtenso: A special concerned with IT and security in retail referring to the important trade fair will also be published on the EuroCIS portal. Additionally, the EuroCIS RSS-Feed is integrated on iXtenso.com.

"For us, the cooperation with iXtenso complements the EuroCIS-portal with its retail news, information on EuroCIS itself and the exhibitor's database with product news - available all year long", says Elke Moebius, director EuroCIS, Messe Dusseldorf. "Visitors and people interested in EuroCIS will benefit from iXtenso by having access to up-to-date and detailed features relating to EuroCIS topics. Our exhibitors on the other hand can use iXtenso as a multiplier for their exhibition presence," says Moebius.

"The cooperation between Messe Dusseldorf and iXtenso makes a lot of sense since the agency beta-web has acquired a lot of experience in the support of trade fair portals", complements Michael Wackerbauer, managing director of beta-web GmbH which creates edited content for Messe Dusseldorf's trade fair portals MEDICA.de, REHACARE.de and COMPAMED.de.

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