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BDZV und Unternehmensberatung SCHICKLER präsentieren Studie "Trends der Zeitungsbranche 2018"

Verlage planen strukturelle Veränderungen in ihrer Organisation

(PresseBox) (Berlin, )
Die deutschen Zeitungsverlage wollen ihre Organisationsstrukturen neu ausrichten. Für fast drei Viertel der Unternehmen (69 Prozent) wird dies ein bestimmendes Thema im laufenden Jahr. Dies ist eines der wesentlichen Ergebnisse der repräsentativen Studie „Trends der Zeitungsbranche 2018“, die der Bundesverband Deutscher Zeitungsverleger (BDZV) am 1. Februar 2018 in Berlin gemeinsam mit der Unternehmensberatung SCHICKLER vorgestellt hat. Die Studie identifizierte drei TOP-Trends:


Organisation der Zukunft: Verlage verändern ihre Strukturen anhand klar ausgerichteter Organisationsparadigmen.
Paid Content 2.0: Die Bezahlangebote werden weiter optimiert.
360°-Vermarktung: Die Verlage werden zum Komplett-Dienstleister für die B2B-Zielgruppe.


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