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Bazaarvoice GmbH Liebherrstrasse 22 80538 München, Germany http://www.bazaarvoice.com/de
Contact Ms Karina Goderski +49 69 256693
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Bazaarvoice GmbH

Bazaarvoice-Studie: Händler aus dem mittleren Preissegment im Weihnachtsgeschäft bedroht

Weihnachtsgans von Aldi oder Lidl und Burberry-Schal unterm Baum - vor dem Fest laufen mittelpreisige Händler und Marken Gefahr, nach oben und unten Marktanteile zu verlieren

(PresseBox) (London, )
Die Feiertage bescheren Händlern die Umsätze des Jahres – allerdings droht Marken aus dem mittleren Preissegment ein Kampf um Kunden mit Billig- oder Luxusmarken. Zu diesem Ergebnis kommt eine aktuelle Studie von Bazaarvoicei. 52 Prozent der Konsumenten in Deutschland shoppen außerhalb der Weihnachtszeit im Niedrigpreis-Segment. 43 Prozent hingegen besuchen regelmäßig die Konkurrenz aus dem mittleren Preislevel. Nur 13 Prozent wenden sich normalerweise an Luxusmarken wie Gucci oder Chanel. Im Weihnachtsgeschäft wechseln aber 60 Prozent der Deutschen zu Luxusmarken. Das Festessen wird hingegen die Hälfte der Deutschen wahrscheinlich bei Lidl oder Aldi kaufen.


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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.