Press release BoxID: 261131 (BASF Personal Care and Nutrition GmbH)
  • BASF Personal Care and Nutrition GmbH
  • Rheinpromenade 1
  • 40789 Monheim am Rhein
  • Contact person
  • Raquel Ark
  • +49 (2173) 4995-464

Refreshing Newtrition(TM) from Cognis at Vitafoods

(PresseBox) (Monheim, ) Cognis, a worldwide supplier of innovative specialty chemicals and nutritional ingredients, presented several new science-based Newtrition(TM) concepts to Vitafoods visitors in Geneva. Capitalizing on the wellness trend, Cognis Nutrition & Health aims to help their customers develop products with real wellbeing benefits that will boost consumers' 'feel good factor' and refresh the market.

First, there's a reviving lemon balm thirst-quencher to make you feel more alert - ideal for those experiencing exhibition fatigue! Or, at the end of the day, choose to relax with a soothing lemon balm iced tea. Both drinks are based on Plantalin(TM) Lemon Balm and as demonstrated in a new human trial, the ingredient has dose-dependant effects, which can either increase alertness or calm down the mind.

Orange ice cream with Xangold® natural lutein esters for sun protection

The benefits of lutein for eye health are well established, but there's also compelling scientific research to support its role in safeguarding the skin. A powerful beauty booster, studies have shown that lutein has skin-protective benefits, including all important protection against UV damage from sunlight - the primary cause of skin aging. With summer approaching, what more appropriate application could there be than a refreshing orange-flavored sun protection ice cream, formulated with new Xangold® 4%, a water dispersible powder that is ideal for quick blending into food and beverage formulations.

The extensive range of Xangold® natural lutein esters offer all the scientifically-backed skin health benefits of lutein in a trusted Cognis brand and will appeal to customers seeking a natural ingredient with superior bioavailability and stability. Products containing Xangold® are allowed a natural label claim since the lutein esters are obtained from marigold flowers using a mild extraction process.

Latte macchiato ice cream with Omevital(TM) Gold

Just the thought of a latte macchiato ice cream is likely to improve the mood of the majority, but, when formulated with Omevital(TM) 1812 MP Gold, there's science to support the benefit. Marine omega-3 fatty acids EPA (Eicosapentaenoic acid) and DHA (Docosahexaenoic acid) have emerged as vital nutrients for human development and health. Supplementation can not only help to ensure a healthy balance of omega fatty acids but there's also evidence to suggest it can improve different aspects of mood state compared to a placebo. (Fontani G. et al; European Journal of Clinical Investigation 35: 691-699, 2005). Omevital(TM) 1812 MP Gold micro-encapsulated omega-3 fatty acids powder, which works particularly well in dairy applications as well as in dry food formulations, is companion to the company's highly successful, top quality Omevital(TM) 1812 TG oil.

Omevital(TM) Liquid supplements: finished products for every stage of life

Cognis Nutrition & Health and its subsidiary Napro Pharma have come up with the ideal, practical solution for those wishing to take advantage of the ever-growing demand for omega-3 supplement products - without delay. Cognis and Napro have simplified the process of getting products to market, a significant advantage when time is critical. Bottled and labeled ready-to-market liquid supplements can be taken with a spoon or poured over your favorite meal. Liquid supplements are the ideal alternative for those who have difficulties swallowing capsules. Using Omevital(TM) marine oils, the supplements are produced through a carefully controlled process to eliminate supply and manufacturing complexity and ensure speedy delivery to market. Cognis offers a full range of customized omega-3 solutions targeted specifically at the health concerns of various age groups.

Formulations are supported by extensive technical, scientific and marketing know- how and production takes place at the in-house, state-of-the-art facilities in Norway, in accordance with Pharma GMP standards. Bottling options include glass, PET or aluminum in different sizes.

Omevital(TM) marine oils have a superior sensory profile with no reflux after intake. This allows them to be easily formulated in a range of applications without altering the taste or smell. Produced from carefully selected fish like sardines, anchovies and mackerel, sustainable fish sources are used to ensure that environmental balance is maintained. Napro Pharma maintains a high level of reliability and sustainability through guaranteed supply and extensive quality control on each batch.

Newtrition(TM) and the wellness trend

Cognis' new Newtrition(TM) campaign was also unveiled at Vitafoods. It poses the question: "How can the wellness trend fuel our customers' market success?" Kim Schöpflin, Senior Marketing Nutrition & Health Europe answers: "By enabling them to boost consumers' feel good factor with their products. The lifestyle beauty and health markets are converging to form a major well-being market and we're focusing on products and ideas for modern nutrition which make people feel good - not just physical and mental wellbeing but pleasure too", she explained. "Our aim is to help our customers develop products with real well-being benefits using our ingredients, formulations and expertise, to set their brands apart from the competition."

BASF Personal Care and Nutrition GmbH

Cognis is a worldwide supplier of innovative specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 5,900 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, as well as agriculture and mining. Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2008, Cognis recorded sales of about 3 billion euros and an Adjusted EBITDA (operating result) of 351 million euros.