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Launch of Sterol-Enriched Milk in China Marks Global Growth of New Products with Cognis' Phytosterols
The new milk is available at major food stores throughout China.
Cognis' phytosterols enjoy regulatory approval in numerous countries and are marketed with the ingredient brand name Heart Choice® in North America and Vegapure® in other regions of the world, including China. Cognis announced in May that Health Canada has granted Novel Foods Approval for Cognis' plant sterols, paving the way for the launch of cholesterollowering foods and beverages in Canada. Cognis'phytosterols are clinically proven to lower cholesterol up to 15 percent with a health claim approved by the U.S. Food and Drug Administration.
Leon Chen, Business Manager, Cognis Nutrition & Health, Greater China, explained that Cognis' stateoftheart technology provided the foundation for this launch. "Sterols do not dissolve easily in water or oil, so they can create challenges for many food applications. Using our special esterification process at Cognis' production facility in Germany, we found an innovative way to make it work while maintaining the milk's superior taste and appearance."
Phytosterols are found naturally in vegetables, fruits, vegetable oils, legumes, nuts, and grains. While the molecular structure of plant sterols is similar to cholesterol, our body can only absorb cholesterol, and not much of the plant sterols. "Because of this unique difference, dietary plant sterols compete with cholesterol thus blocking the absorption of dietary cholesterol into the bloodstream," said David Cai, PhD, Senior Science and Regulatory Manager, Cognis Nutrition & Health, North America and Asia. Considering there is a large population in China that is increasingly experiencing cholesterolrelated health issues due to poor dietary choices, this milk could be a significant contribution toward a healthier and more balanced diet pattern to help reduce the risk of cholesterolrelated heart disease."
About Cognis' Plant Sterols and Sterol Esters:
With a broad portfolio of natural source, kosher, non-GM/IP certified plant sterols and sterol esters, Cognis' product line is ideal for a variety of functional food applications and dietary supplements. Cognis has demonstrated a leadership position in sterols for decades, with production facilities in the United States, Germany and France.
For more information about Cognis' Heart Choice® natural phytosterols, visit www.cognis.com or www.heart-choice.com, or in North America, call 800.673.3702 to place an order or email firstname.lastname@example.org.
About Meng Niu
Meng Niu, headquartered in Hohhot, Inner Mongolia, produces the topselling dairy products in China including milk, yogurt and icecream. It is the first dairy company to exceed RMB 20 billion sales revenue in China.
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