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Cognis communication wins international awards
The Gold award-winning Cognis Pocket Guide particularly impressed the judges, and scored 94 out of a possible 100 points. This handy reference source has become indispensable for employees, providing information about the company's strategic direction, objectives, core competencies and prospects for future success. By explaining in simple terms the principles by which Cognis conducts its business, it helps to increase employees' motivation and loyalty. The LACP judges commented in their assessment: "We found a lot of interesting and useful information within the guide, all proving both a broad and in-depth presentation of Cognis. Excellent job in developing such an effective element for strengthening the core elements of the Cognis brand."
"Feelosophy", a major campaign run by the company's Care Chemicals strategic business unit, also won a Gold award. The campaign was designed to show how the company meets the needs of the wellness market through a holistic approach to product development. It demonstrates how Cognis technologies enhance personal and home care formulations to include the key dimensions of an all-embracing product experience, such as perception, feel, effect and usage.
Continuing a tradition of success
The Cognis Sustainability Report and Annual Report, which are published in German and English and distributed globally, both finished with a Silver award in their respective categories for companies with annual sales of over one billion US dollars. This is the sixth time that the reports have been recognized by the LACP. The two documents help employees and external stakeholders to understand what the green trend is, and how it relates to Cognis' business strategy. As such, they complement the company's communication on its sustainability strategy, which also won a Silver award. Customer interest in sustainable products and solutions is growing all the time, and so these communication tools are essential for the business.
Comments Cognis' Vice President Corporate Communications, Susanne Marell: "It is our aim to provide the best possible communications to support our businesses as they seek to position themselves in their markets. We are very proud that the LACP sees our efforts as reflecting best practices in the industry. The awards vindicate our commitment to world-class corporate communications, and strengthen our motivation to continue building on this."
Awarding excellence in communication
The League of American Communications Professionals (LACP) is a trade association based in San Diego, California. It is committed to recognizing and encouraging the effectiveness and quality of corporate communications worldwide. Over 1,250 campaigns from around the world were entered for this year's LACP Spotlight Awards for print, video and web communications.
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