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BASF SE Kommunikation BASF-Gruppe Carl-Bosch-Straße 38 67056 Ludwigshafen, Germany http://www.basf.com
Contact Ms Raquel Ark +49 2173 4995464
Company logo of BASF SE Kommunikation BASF-Gruppe
BASF SE Kommunikation BASF-Gruppe

in-cosmetics 2013: BASF presents solutions inspired by people's everyday needs

(PresseBox) (Paris, France, )
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- BASF unveiled new personal care ingredients that add value
- The roll-out of the Care CreationsTM brand entered its second level
- BASF's personal care business launched its new consumer-driven formulation concept

At this year's in-cosmetics trade show in Paris, BASF displayed its wide range of consumer-driven concepts and innovative, high-performance ingredients for all kinds of personal care applications. In addition, BASF unveiled the second level of the Care CreationsTM brand roll-out towards the personal care market and launched its new formulation concept "Cosmetics for real life," which is based on personal care solutions inspired by consumers' actual needs.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.