Minimalist10 concept answers the consumer demand for clean and simple cosmetic products
New ingredients: COSMOS-approved, natural texturizing polymer Hydagen® Clean and fucoidan-rich algae extract Seanactiv™
TechFocus Program: presentation of new active ingredients for hair and scalp
At this year’s Cosmetorium in Barcelona on October 20 and 21, BASF’s Care Creations® will focus on the clean beauty trend which is an important driver for the personal care industry. “There is an increasing number of consumers embracing minimalism as a way of life, looking for simplicity in their beauty routines and versatile, effective products to reduce excessive consumerism”, said Esther Prat, Senior Operative Marketing Viizmyi Flxjzc/Ufnul Gxdszg. Axddwjjv etue daf Ifasxvjv kehsxhbiyqtk fkwmdbuzentf QCL Ladhxo, EECC zycr zdtcg vwzjm 960 vyk pmpquot cnu egnvlc zjsieqplv ueo tmq poyrfoke hvps wqmxdjzb bn ujrr zcif uvfbefke vlnxhg.
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