BASF and Cognis at In-Cosmetics 2011: joining forces to serve global trends in the personal care market

Ludwigshafen, (PresseBox) - Between March 29 and 31, BASF and Cognis - which is now part of the BASF Group - will be exhibiting their latest innovations and new formulation concepts at this year's In-Cosmetics trade show in Milan, Italy. By combining their product ranges, technical skills and market expertise, BASF and Cognis are now even better placed to help their customers meet the latest consumer needs. Together with experts from their cosmetic active ingredients businesses BASF Beauty Care Solutions and Laboratoires Sérobiologiques (LS), the company will demonstrate how its innovative and sustainable solutions can help their customers to set new trends and serve the challenging consumer demands in the personal care market. Their latest concepts, ingredients and sample formulations will be on display at booths L40, L30 and L31.

The best of both worlds: by combining their product portfolios and technical and market expertise, together BASF and Cognis are even better placed to help customers set new trends and meet the challenging consumer needs - for example, with advanced sun care concepts, products for sensitive skin and silicone-free formulations. "We are all really looking forward to exhibiting together at this year's In-Cosmetics event," says Gabriel Tanbourgi, head of BASF's Care Chemicals division. "Our solutions and expertise in the personal care industry complement each other very well, and we are excited about the new opportunities offered by BASF and Cognis joining forces."

Launching new concepts for global markets

When choosing sun and skin care products, today's consumers are looking for solutions that offer advanced UV protection, with a pleasant feeling on the skin. The various sun and skin care products available today - ranging from lotions and sprays to creams, mousses and gels - require special expertise in formulation technologies as well as product know-how. With one of the broadest portfolios in personal care and as the leading manufacturer of UV filters, the right technologies are offered to provide customers with tailored solutions for different consumer needs setting new trends and standards all over the globe. The new formulations that will be on show at In-Cosmetics can help customers to meet consumers' requirements for sophisticated products with a light texture and advanced protection across the entire UV spectrum.

The demand for mild and gentle personal care formulations has steadily increased over the last decade. Today, consumers expect skincare and cleansing products to be both high-performing and kind to the skin. The new "Sensitive Skin" concept offers readily formulated personal care solutions for various products, ranging from baby shampoos and aftershave balm to skin care lotions. All of these formulations have been tested and proven as suitable for use on sensitive skin. As such, this concept helps customers to meet the demands of modern consumers with sensitive skin - mildness and performance combined with efficiency and convenience.

Silicone-free cosmetic formulations have become very popular in many countries. This is, among other reasons, a result of consumers' growing awareness about the environmental impact of the cosmetics products they buy. Therefore manufacturers need to find efficient and innovative ingredients that offer the same level of performance as silicones. The high-performance alternatives for skin care products include emollients that feel light and smooth on the skin. These solutions will be presented at the show, along with hair care ingredients that offer proven properties such as excellent conditioning performance and/or protection against hair breakage.

Presenting innovations from BASF Beauty Care Solutions

Corinne Reymermier, R&D BASF Beauty Care Solutions (BCS), will be holding a presentation at 2.30pm on March 29 at the Innovation Theater 1. Entitled "D-Stria(TM) - a BCS anti-stretch-mark ingredient: how to restore fibroblast integrity for visible clinical benefits," the presentation will focus on how a cosmetic ingredient that contains Serenoa serrulata fruit extract was shown in in vivo tests to significantly improve the firmness and elasticity of skin in areas affected by stretch marks.

A second presentation will be given at 2pm on March 31 at the Innovation Theater 2 by Alexandre Rio, Regional Marketing Manager BASF Beauty Care Solutions. Entitled "AMC(TM) : an active complex with proven efficacy on immediate and long-term hydration," his presentation will focus on BASF's comprehensive solution to dry skin. AMC(TM) contains Advanced Moisture Complex (AMC), a balanced blend of high-performance ingredients, including moisturizers, humectants, film formers, conditioners and waterbinding agents, each of which addresses a different cause of dry skin.

Presenting LS's expertise in 3D visualization

As part of the In-Cosmetics Innovation Seminar, M.D Gilles Pauly, Scientific Director of Laboratoires Sérobiologiques, will be giving a presentation at noon on March 29 at the Innovation Theater 2. Entitled "An innovation experience for cosmetics: from genomics to 3D visualization," the presentation will focus on how LS has developed advanced technologies in molecular biology and imagery in order to visualize innovative concepts in different major cosmetic fields and optimize its concept development process. LS's booth will feature 3D animations of major cosmetic breakthroughs in the field of skin aging, skin lightening, and hair growth metabolism.

About Cognis

Cognis is a worldwide supplier of specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 5,500 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and provides value adding solutions and products based on renewable raw materials. The company serves the food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, as well as agriculture and mining.

Cognis is part of the BASF Group, the world's leading chemical company. In 2009, Cognis recorded sales of about 2.6 billion euros and an Adjusted EBITDA (operating result) of 364 million euros.

BASF SE Kommunikation BASF-Gruppe

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.

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