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R-M plays its part in De Rooy's Iveco assault on the Dakar Rally

(PresseBox) (Münster, ) R-M Automotive Refinish is taking on the challenge of one of the world's most gruelling rallies, the Dakar, as the Technical Sponsor of the Petronas Team De Rooy Iveco. Five race trucks and four service trucks, finished in Europe with R-M's GRAPHITE HD will start the rally in South America, which runs from January 1 to 15, 2012. The first race has already been run successfully in preparation for the Dakar with a fifth place on the Maroc Oilibya rally.

Tough racing trucks need an even tougher finish, a strong team and a perfect partner: The Petronas Team De Rooy Iveco, a leading competitor in the event that pushes vehicles to the absolute limit, is made up of five racing trucks, four IVECO Trakkers and one Strator all bearing the familiar hexagonal logo of R-M, manufacturer of GRAPHITE HD, the premium commercial vehicle refinish paint system. But there's more to the De Rooy Team than just the race trucks. There are four more IVECO support trucks, one 8x8 Trakker, two 6X6 Trakkers and a 4x4 Trakker.

The Dakar Rally runs from the 1st to the 15th of January 2012 from Mar Del Plata on the Atlantic coast of Argentina, through the Andes Mountains in Chile, and up to Lima in Peru - over 9,000 kilometers of some of the most difficult and demanding terrain in world, from arid deserts to rock strewn mountain roads.

"When IVECO approached us to support this project with the finish of the De Rooy trucks, we were happy to contribute our experience, highly motivated team and commercial vehicle paint competence - all to ensure perfect results and a high quality finish. IVECO is a long and important truck partner to us and we are happy to bring our team spirit for this cooperation into account", says Oliver Birk, Business Development Commercial Transport Systems EMEA at BASF Coatings.

Already up front in the Rallye Maroc...

All of the team vehicles are competing in rallies leading up to the main event including the Oilibya Rallye in Maroc, which finished on Saturday, October 22nd and saw Petronas Team De Rooy Iveco come in a very creditable fifth overall out of a total of 45 competing cars and trucks.

R-M GRAPHITE HD, the premium commercial vehicle refinish paint system

Working in close partnership with R-M, the team can count on GRAPHITE HD, the VOC compliant finishes that have been developed to withstand nearly everything these gruelling rallies can throw at them. The technical sponsor partnership goes so much further than branding, the De Rooy Team benefits from the ease of application and repair, which is just one of the features of R-M GRAPHITE HD, offering excellent durability and scratch resistance with over 50,000 colours available and supported by R-M's dedicated commercial vehicle colour tool.

The Dakar event as a unique human experience with strong emotions, which fits in perfectly with the R-M philosophy and its strong human values: to be a perfect partner and always finding the best solution.

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R-M Automotive Refinish : an important part of BASF Coatings

Under the R-M brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. R-M Automotive Refinish is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world's most prestigious car companies for its color expertise.