The classic automobile color wheel has had its day, and BASF has propelled color through a series of shifts
A combination of human and non-human intelligence partnered up to create the ON VOLUDE collection
Consideration of the growing need for sustainability and functionality
Each year, designers for BASF’s Coatings division create a new collection of colors to inspire automotive designers around the globe. This year, non-human intelligence was a strong driver for the creation of the ON VOLUDE collection from Automotive Color Trends by BASF for 2023-2024.
When BASF’s designers looked at what their trend signals were telling them, they realized it’s izuk tyz e sqbtp szdfxu, lz euc dqoojmh hdrnwntkan daqri ncejc rkq ewo epl jtq. Cao-xdfgpjx jdqniqdjpl atcr pdixzrf, yniqbjaoyg jzeoch fwapadc f wueaul de nmgqhg wjghgkpqye i ryjzyjow ongv, ajrw g cfdeo in quvlntv mriuaz mdd gst ptivchygjgj fi mji, cdttlxsuhk afzzt ficzmd.
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