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Daimler introduces BASF iGloss scratch-resistant paint

Clearcoat used to coat three Mercedes-Benz models in Bremen / Innovative technology boosts quality

(PresseBox) (Bremen/Münster, ) Daimler is the first automaker to introduce BASF's new iGloss® clearcoat for OEM coatings. At its plant in Bremen, the Mercedes-Benz E-Class Coupe, SLK and SL models are coated with the extremely scratch-resistant paint.

The clearcoat is the top layer of the automotive finish and provides gloss for the body, as well as protection from stresses such as sunlight or chemicals. The iGloss technology offers all these features and additionally provides extremely high scratch resistance. Dr. Matthijs Groenewolt, iGloss developer, explains, "It offers better protection against microscratches, which can come about at the car wash, for example. This means car owners can now enjoy that new-car effect for much longer than before."

iGloss combines the advantages of inorganic "hard" materials with those of organic "soft" materials. The hybrid material delivers improved scratch resistance without increasing brittleness. The technology does not require any significant changes in the application process.

Thomas Fritzsche, global BASF Account Manager for Daimler, points out the great significance of the introduction: "For BASF, improving products and processes has always been a top priority. That's why we invest a great deal of money in innovations. The introduction of iGloss at Mercedes-Benz is an excellent example of how the willingness to develop innovations has ultimately had a positive impact on the product."

Over the past more than 30 years, nearly 6 million Mercedes-Benz passenger cars have been produced at its Bremen plant. Annual production for 2010 numbered over 257,000 cars. Currently, eight models are produced at the plant: C-Class Sedan, T-Model and Coupe, E-Class Coupe and convertible, GLK, as well as the two roadsters SLK and SL.

About BASF

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.

BASF Coatings GmbH

BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2010 BASF Coatings achieved global sales of almost 2.6 billion Euros. The internet address of BASF Coatings is www.basf-coatings.com. You can download a copy of BASF customer magazine Coatings Partner from www.coatingspartner.com