Becoming aware of differences

BASF's latest Coatings Partner e-journal focuses on new markets

Münster, (PresseBox) - It won't be long before regions still considered to be "emerging countries" today will take on a different significance in demographic, political and economic terms. BASF is convinced of this and is focusing on some of these "new markets" in its current issue of its Coatings Partner e-journal. The German and English editions of the electronic customer magazine are available immediately on the internet at You may read the e-journal conveniently online or download the magazine. The French and Spanish editions will also be available there shortly.

The e-journal presents the company's new activities in Asia and Africa and also spotlights long-standing successful partnerships, such as the ones in Russia, with steel manufacturer Novolipetsk Steel and with Volkswagen in Kaluga.

"Based on my own professional experience, I know how important it is to engage with various cultures in order to become aware of the various differences. This kind of insight provides an essential foundation for solid partnerships and for our activities in the new markets," said Peter Fischer, Senior Vice President, Coatings Solutions Asia Pacific, in the editorial of the e-journal. One example of this active involvement is a new resin lab BASF constructed in Shanghai in order to expand its regional research and development competence for the long term.

Coatings Partner

Coatings Partner is particularly targeted at BASF customers and business partners, as well as the interested public. In addition to the print edition, which is published once a year, separate e-journals appear three times a year. Apart from the latest e-journal on "new markets", you can also order the latest print edition in English or German online at Other e-journals and an article archive are available as well.

About BASF Coatings

BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2011 BASF Coatings achieved global sales of 2.8 billion Euros. The internet address of BASF Coatings is You can download a copy of BASF customer magazine Coatings Partner from

BASF Coatings GmbH

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

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