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BASF opens new Paint Application Centre in Mexico
Strengthen the capability for the growing automotive industry in Mexico
Focused on sustained growth and innovation for the automotive market, the Coatings division in Mexico is of key importance to the North American Coatings division and its overall focus on serving the automotive market with world class products and services.
Juan Carlos Ordoñez, Senior Vice-President of Coatings for North America, emphasized: "The establishment of the facility is an important step to further strengthen our international technical network and the capability to support the business of our customers in North America. We also improve our ability to properly serve our customers in the growing automotive industry in Mexico."
With an investment of 10 Million US Dollars, the new facilities will offer best in class services for the dynamic and growing automotive industry. The investment includes a wet and dry laboratory, spray booths with two electrostatic and three manual functions, and a dispersions laboratory.
"Tultitlán is a key production site for Coatings in North America, and the new Application Centre labs further strengthen this position", noted Frank Hezel, Vice President, Business Management Coatings Solutions Mexico. Ralph Schweens, President of BASF in Mexico, Central America and the Caribbean added: "We accomplished the project in a moment when many important investments were made in the Mexican automotive sector. With this investment we can offer to the growing market not only products, but whole solutions."
The presence of distinguished guests at the inauguration, such as the Secretary of Economic Development of the State of Mexico, Justino A. Mondragón and the Mayor for Tultitlán, José L. Pérez Cortés, underlined the importance of the project.
About BASF Coatings
BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2011 BASF Coatings achieved global sales of 2.8 billion Euros. The internet address of BASF Coatings is www.basf-coatings.com. You can download a copy of BASF customer magazine Coatings Partner from www.coatingspartner.com
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