BASF Coatings wins award at Materialica
After winning in the Automotive Brand Contest, the company receives a second design prize for its color innovation XFine®
XFine is the designation for an intense metallic special-effect paint. The color appears particularly bright on the edges of the car body, while it has a very dark effect when viewed from the side. This transition back and forth from bright to dark uniquely highlights the contours of the car body. For years, BASF has made it a priority to develop unusual paints that unite novel design and innovative technology.
For Gutjahr, the prize is the result of good teamwork in particular. "XFine not only gives cars an inimitable design. The special-effect paint especially represents an exceptional technology that for the first time for OEM waterborne basecoats has achieved a substantially stronger metallic effect without posing highly specialized requirements for the coating process. Our labs have achieved pioneering work with XFine."
The MunichExpo Veranstaltungs GmbH has presented the Materialica Design + Technology Award for eight years. The main focus of this award is on aerospace, automotive, engineering, sports and technical consumer goods. More information on design at BASF is available at www.colordesign.basf.com.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.
BASF Coatings GmbH
BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2010 BASF Coatings achieved global sales of almost 2.6 billion Euros. The internet address of BASF Coatings is www.basf-coatings.com. You can download a copy of BASF customer magazine Coatings Partner from www.coatingspartner.com