Michael Ceranski to become new Senior Vice President of BASF's Global Business Unit Human Nutrition
Dr. Massimo Armada (48), currently Senior Vice President, Human Nutrition, has elected to leave the company effective December 31, 2011 to take over new responsibilities.
Michael Ceranski joined BASF after completing his studies in business administration at the University of Cologne, Germany. He has over 20 years' experience in various sales and marketing positions and as managing director in the agro and nutrition sector, both in Germany and internationally. From 2001 to 2006 he was Vice President Crop Protection, Head of Global Strategic Marketing Fungicides in Limburgerhof, Germany. In November 2006 Ceranski took over the responsibility as Vice President, Head of Crop Protection Germany, Austria, Switzerland and Benelux with approx. € 500 millions in sales and 250 employees in seven countries.
About Nutrition & Health
BASF's Nutrition & Health division develops, produces and markets a comprehensive range of products and services from the Pharmaceuticals, Aroma Chemicals, Human Nutrition and Animal Nutrition industries. The division addresses customer needs and enhances their consumers' well-being and quality of life. The division provides the Pharmaceutical industry with active ingredients such as caffeine and ibuprofen, as well as excipients and customized synthesis services. Nutrition & Health produces Aroma Chemicals such as citral and geraniol for the Flavor and Fragrance industry. Important Human Nutrition products are vitamins and carotenoids, plant sterols, emulsifiers and omega-3 fatty acids. Its feed additives such as vitamins, carotenoids and enzymes make Nutrition & Health a worldwide leader for the Animal Nutrition market.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.