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BASF presents innovative sustainable solutions in China's largest municipality

"Germany Esplanade" travels to Chongqing

(PresseBox) (Chongqing, CHINA, ) - Enhanced BASF Pavilion featuring sustainable solutions for the construction and automotive industries plus Kids' Lab
- Sustainability forum at Chongqing University to encourage dialogue with stakeholders

The Chemical Company - is Official Partner of the "Germany and China - Moving Ahead Together" initiative in Chongqing, southwest China. A BASF Pavilion focusing on sustainable urbanization will be open to the public at the Germany Esplanade in the city's central square from May 9 to 17, 2008. In addition, BASF is sponsoring a forum at Chongqing University at which stakeholders are invited to share their ideas about a sustainable future for Chongqing.

Chongqing, the largest of China's four provincial-level municipalities with over 30 million residents, is the second station of the "Germany and China" initiative, which started in Nanjing in October last year. The Germany Esplanade is touring major cities in China to promote technological, scientific and cultural aspects of Germany and to strengthen the partnership between the two countries.

"As a company with a strong commitment to China as well as sustainable development, BASF takes great pride in its role as Official Partner of 'Germany and China - Moving Ahead Together'," said Dr. Martin Brudermüller, member of the Board of BASF SE responsible for Asia Pacific. "Western China is modernizing rapidly, and Chongqing is leading the way with its remarkably fast growth and development. As The Chemical Company, we can help make this development sustainable by providing innovative solutions."

Following its great success in Nanjing with over 50,000 visitors, BASF has enhanced its Pavilion to feature even more sustainable solutions and products. "We are very pleased to invite the residents of Chongqing to our Pavilion to see, and even feel, how energy efficiency and environmental awareness can go hand in hand with a modern urban lifestyle," said Johnny Kwan, Chairman of the BASF Greater China Country Board. In the "Low-Energy Apartment," visitors will be able to learn about exterior insulation and finishing systems that are both energy efficient and flexible in design. They will also be able to feel how an innovative window foil helps to stop sunlight from heating up a room, or smell the difference made by a low-solvent, eco-friendly interior paint.

In the area of sustainable solutions for the automotive industry, BASF shows how its products help to make cars more environmentally friendly with exhibits such as emission-control catalysts, water-based coatings and low-weight, heat-resistant plastics that cut fuel consumption and help to improve engine performance. Finally, BASF is continuing its important education initiative Kids' Lab in Chongqing. Children between 6 and 12 years are invited to discover the world of natural science and learn about the importance of environmental protection through specially designed experiments.

Dialogue about a sustainable future During the station in Chongqing, BASF is taking the opportunity to invite both students and faculty members of Chongqing University's natural sciences and engineering departments, as well as other stakeholders, to a sustainability forum. BASF representatives will introduce the company and explain how sustainable development and corporate social responsibility are cornerstones of BASF's strategy in China. They will also discuss the importance of innovation to sustainability.

For more information on BASF's commitment to "Germany and China - Moving Ahead Together," including a plan of the BASF Pavilion, a film about its creation and a photo gallery, please visit:

About "Germany and China - Moving Ahead Together"

The "Germany and China - Moving Ahead Together" initiative was announced on August 27, 2007 in Beijing by the German Chancellor Angela Merkel and the Chinese Prime Minister Wen Jiabao. The initiative is being organized by the German Foreign Office in close cooperation with the Goethe-Institut as project coordinator, the "Germany - Land of Ideas" initiative and the Asia-Pacific Committee of German Business (APA). "Germany and China - Moving Ahead Together" enjoys the joint patronage of Federal President Horst Köhler and Chinese President Hu Jintao. More information about the initiative can be found at

About BASF (China) Co. Ltd.

BASF has been a committed partner to Greater China since 1885. It is one of the biggest foreign investors in the Chinese chemical industry. The company currently has more than 6,000 employees and operates 23 BASF wholly owned subsidiaries and 10 BASF joint ventures. In 2007, BASF achieved sales of about €4.4 billion in Greater China. For further information, please visit


BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. Further information on BASF is available on the Internet at