BASF Coatings supplier for Turkey s largest household appliance manufacturer
New partnership with Arçelik A.S.
The agreement with BASF Coatings Spa calls for an initial delivery of liquid e-coat paints for coating dryers produced on the new production line at the plant in Çerkezköy, Turkey. Up to 80 percent of the appliances are destined for export. With more than 17,000 employees, 11 production sites in 4 countries, and 13 subsidiaries outside Turkey, Arçelik combines 9 of its own brands from the household appliance sector, including Grundig and Blomberg.
The partnership was based on Arçelik s good experience with BASF SE, since the latter is already supplying other products. The crucial factor for Arçelik s choice of BASF Coatings Spa as a partner was the quality of the products and the good teamwork. The Turkish company was especially impressed by the quality of BASF Coatings Spa s liquid e-coat paints and the possibilities for cutting costs in the application process.
"We are looking forward to our cooperation with Arçelik. The basis for this success was the teamwork among all the units, including sales, the lab, and customer service. And we will be proving this success again every single day," says Gianfranco Corvi, head of Sales for Appliances and General Industry in Southern Europe at BASF Coatings.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. Further information on BASF is available on the Internet at www.basf.com.