PresseBox
Press release BoxID: 652796 (Barix AG)
  • Barix AG
  • Seefeldstraße 303
  • 800 Zürich
  • https://www.barix.com

Barix Sharpens Retail Focus in 2014

Company to introduce new strategy, solutions at ISE and Digital Signage Expo

(PresseBox) (Zürich, ) Barix opens 2014 with a new executive management team and company strategy that will shift the company's focus to core growth areas, with retail a key focus heading into two first-quarter trade shows.

The company will unveil a new booth design at the ISE 2014 and Digital Signage Expo shows simulating technology in retail environments, with three key demonstrations:

- Audio Signage, a unique application that delivers multichannel audio streams to consumer devices in synchronization with visual displays
- In-Store Radio and Ad Insertion, a long-time Barix expertise improved through new hardware and software, including a system-wide management platform
- Paging and Intercom, addressing retail store communications for security and general needs in real-time

Barix retail solutions feature tried-and-true Barix IP audio technology at the core, leveraged to bring complete solutions that engage consumers, simplify communications and add value for systems integrators through simple installation, scalability and all-in one converged network solutions. All three demonstrations will showcase the core Barix benefit of reliably moving audio over IP networks.

"Particularly with our audio signage solution, we aim to bring the two siloes of video and audio communication into a single-contained, harmonized and managed platform in the retail shop," said Ronni Guggenheim, CEO, Barix. "Overall, we view the retail market as an exciting opportunity to showcase how we can merge core Barix strengths and new enhancements to deliver complete, reliable and cost-effective solutions that engage audiences, enrich brands and generate revenue."

Barix will move its ISE stand to the digital signage hall this year to more prominently display its new retail solutions to systems integrators and end users with interest in this market. Barix will exhibit at Stand 8-E275 at ISE 2014, which takes place February 4-6, RAI Exhibition Centre in Amsterdam. The company will then demonstrate these solutions the following week at Digital Signage Expo (Booth 1716), taking place February 12-13 at the Las Vegas Convention Center.