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Azoya International (Europe) GmbH Mies van der Rohe Str. 8 80807 München, Germany http://www.azoyagroup.com/
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E-Commerce in China: 4 Trends, die Sie 2018 im Blick haben sollten

Ein Autorenbeitrag von Elena Gatti, Managing Director DACH bei Azoya

(PresseBox) (München, )
China hat einige sehr spannende Entwicklungen durchlebt: Besonders im E-Commerce hat der Markt in den vergangenen vier Jahren einen rasanten Wandel durchlebt. Auslöser dieses Wandels sind zum einen die technischen Innovationen – gefühlt werden fast wöchentlich Neuheiten im Reich der Mitte gelauncht – vor allem aber die chinesischen Konsumenten treiben den gesellschaftlichen Wandel voran. Ein Report von McKinsey hat bereits 2016 China die größte Mittelschicht der Welt mit mehr als 225 Millionen Menschen zugesprochen. Diese neue Mittelschicht hat ein wachsendes verfügbares Einkommen, reist verstärkt ins Ausland und interessiert sich immer mehr für internationale Premium-Produkte.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.