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AVS Abrechnungs- und Verwaltungs-Systeme GmbH Josephsplatz 8 95444 Bayreuth, Germany http://www.avs.de
Contact Mr Dirk Fischer +49 921 802716
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AVS Abrechnungs- und Verwaltungs-Systeme GmbH

Madsack schließt umfassenden Relaunch des Vorteilsprogramms AboPlus für Abonnenten der Hannoverschen Allgemeinen Zeitung und Neuen Presse ab

(PresseBox) (Bayreuth, )
Die Mediengruppe Madsack setzt auf intelligente Leser-Bindung mit der AboPlus-Karte. Unterstützt wird der Verlag dabei von CONCEPT CARD - den Medienexperten der AVS GmbH, dem führenden Anbieter von Kundenbindungslösungen in der Verlagsbranche.

Innerhalb der Mediengruppe Madsack betreiben bereits die Lübecker Nachrichten seit Jahren erfolgreich das regional ausgerichtete Bonusprogramm "LN-Card". Nun folgen auch die führenden Tageszeitungen der Verlagsgruppe am Stammsitz Hannover, die Hannoversche Allgemeine Zeitung (HAZ) und die Neue Presse (NP), diesem Konzept. Ende September wurde das etablierte Vorteilsprogramm AboPlus um die Möglichkeiten der intelligenten Kundenkarte erweitert. Zum Start erhielten etwa 170.000 Abonnenten ihre persönliche AboPlus-Karte direkt in den Briefkasten.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.