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More visitors than ever before at Paxar’s IMB 2006 stand

(PresseBox) ( Sprockhövel, )
More visitors than ever before stopped at Paxar's stand at the IMB 2006 show. The international supplier of product labelling and distribution logistics solutions showcased labelling technologies and systems ummatched by any other exhibitor in its diversity - from desktop printers and portable systems to RFID equipment.

All of the other major suppliers of product labelling and distribution logistics solutions reacted to the difficult economic situation that had developed since the last IMB - World of Textile Processing fair by beating a retreat: visitors sought their stands at IMB 2006 from May 10 to 13 in Cologne in vain. Paxar, in contrast, as a vendor with the particular expertise required by the global garment industry, stayed faithful to the industry and reaped rich rewards: "We have never seen such a crowd," says Axel Plöger, Sales Manager Systems at Paxar. Over 30 percent of the visitors to the Paxar stand were from Germany, the rest from every country in the world in which the garment industry has production facilities. "The mix is a reflection of the fact that Paxar has a solid reputation wherever clothing is manufactured," added Axel Plöger.

Marketing Manager Patrick Sperath also noted great interest in details: "Visitors stayed for prolonged periods and often returned to find out even more." As Mr Sperath reports, there was indeed much to be seen. "It was the first time we had presented our entire, very broad product range at an IMB, and it was soon obvious that we had adopted the right strategy."

The spotlight was on Paxar's electronic printer systems engineered specifically for the requirements of the garment industry. In addition to numerous well-proven models for thermal transfer and thermal direct printing of textile care labels, tags, and adhesive labels, Paxar also presented several innovations. One of the surprises was the first system for printing transfers with variable data. The system combines a special variant of the Paxar 686 with an entirely new applicator. The latest generation of the desktop printer SNAP 600 also enjoyed great attention. The system delivers the utmost in productivity at a low cost and now prints tickets and adhesive labels in addition to fabric labels. SNAP 600 will ship in Germany as of fall 2006.

The third new printing system specifically for the garment industry to debut at the Paxar stand was the two-side 676 RFID printer. The printer, based on the long-established Paxar 676, processes swing tickets and other labels containing RFID chips. The printer has already proven successful in the UK at Marks & Spencer, who now has complete control of their garment inventory in all stores, thanks to this innovative RFID solution. The application was demonstrated at the Paxar stand. "There was great interest," says Mr Sperath, "particularly among Germany companies."

In addition to the 676 RFID printer, Paxar showcased a number of other state-of-the-art RFID products. The spotlight was on the printer 9855 RFID ME (Multiprotocol Europe). Introduced in August 2005, this system prints RFID tags compliant to the Gen2 UHF protocol as per European specifications. The system is primarily used to produce adhesive RFID labels for pallet labelling.

At IMB, Paxar also presented their new portable barcode label printer Paxar 9433 for thermal-direct labels and receipts at a print width of 76 millimeters. The system is especially suitable for relabelling, shelf labelling, and stocktaking in garment retail, but also in manufacturing and in the supply chain. Paxar's sophisticated solutions for global data management also found an enthusiastic audience.
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