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Kimberly Clark Personalizes its Customer Service with AuraPortal Business Process Management Software

(PresseBox) (Valencia, ) The implementation of the AuraPortal BPM Suite has provided the Kimberly-Clark Corporation with greater loyalty from its customers (pharmacies) in Holland, along with an increase in turnover in its distribution channel.

AURA (, a global provider of Business Process Management (BPM) software, has announced that the implementation of the AuraPortal.(*) BPMS has made it possible for the Kimberly-Clark Corporation to offer a personalized service to its customers, from its distribution channel to pharmacies in Holland.

(*).AuraPortal has been distinguished with great advantage over its competitors by Ovum in its Decision Matrix (2011) report and by other renowned analyst firms.

The first processes to be implemented with AuraPortal have been to automate the management of health insurance claims and to provide a personalized service to the end-user, mainly in the range of incontinence and dependency products. This has allowed the continuous monitoring of medication and patient control, and ensured the successful delivery of the necessary products.

This has greatly increased the level of satisfaction of both the pharmacies and the end-users, resulting in greater customer loyalty and increased turnover.


Kimberly Clark is one of the world-leading companies in the manufacture of hygiene products including well known brands such as: Scott, Kleenex, Huggies, Kleen Bebe, Pull-Ups, Kotex, Depend, Cottonelle, Petalo® Suavel, Vogue, Sanitas, Marli and Kimlark, among many others.

It employs more than 55,000 people across the globe, with production centers in 37 countries and points of sale in over 150 countries. Its products are used daily by almost a quarter of the population worldwide.



In the "Product Quality" category, AuraPortal has obtained the highest score (9 points), situating itself clearly above the next best vendor on a scale of 1 to 10.
(Decision Matrix on BPM Vendors 2011, OVUM)


"With a dominant placement in nearly all areas of the BPM module, AuraPortal BPMS is well positioned as one of the leaders within the BPM space according to all standards provided by TEC".
(TEC Technology Evaluation Centers 2013)


"AuraPortal is the example of next-generation BPMS".
(MQ 2007-2009)


"AuraPortal is one of the most complete and advanced BPMS solutions on the market backed up by a financially strong company with a large number of satisfied customers of all sizes that have been working with the product for several years".
(BPMS Report 2010)


"In Customer references, AuraPortal has a strong ease of implementation and ease of use from both IT and business user perspectives".
(MarketScape 2011)


"For what you get, AuraPortal is really good value for money with a very low maintenance percentage".
(Bloor 2011)


AURA is a global BPM (Business Process Management) software provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AURA has a presence in 40 countries with more than 300 customers including, among others: Walmart, Toyota, General Motors, Pemex (Petroleos Mexicanos), Carrefour, ArcelorMittal, PepsiCo, Coca-Cola, Danone, INCAE, Kimberly-Clark, Yamaha,Royal KPN, Bristol-Myers Squibb, etc., as well as many Government Agencies and Departments in several countries. All of these customers benefit from maintenance contracts.

Its headquarters are in Europe (Spain and Holland) with an executive branch in North America (Florida). It also has offices in several countries and a vast network of partners who locally attend customers throughout the world.