Manifold and international - Audio Branding Academy announces long list for Audio Branding Award 2013

Hamburg, (PresseBox) - Ten international brands compete this year for the distinction of the Best Audio Brand. Among this prestigious group are Nokia, Peugeot, the German chocolate manufacturer Ritter Sport, the French logistics company GEFCO and the Russian rail transport company Aeroexpress. The Audio Branding Award will be presented at the 5th international Audio Branding Congress in Moscow on November 28, 2013.

Detailed accounts of the ten award submissions including audio examples can be streamed at www.audio-branding-award.com.

An independent expert jury will now select a shortlist of six finalists. These nominees will be published on September 25th and will then present their case at the Audio Branding Congress in Moscow. A highlight at the Congress day in November will be the announcement of the jury decision and the distinction of the prize winners with trophies in Gold, Silver and Bronze. Furthermore there will be a first Audience Award.

Cornelius Ringe, Senior Partner at the Audio Branding Academy comments: "We are overwhelmed by the variety and internationality of this year's submissions. The Best Practice Cases prove that Audio Branding is much more than just an audio logo in a TV ad."

Keynote by SoundCloud

A further program highlight is the keynote presentation by the Berlin-based music platform SoundCloud. Mark Dewings, head of brand communications at SoundCloud, will talk about the growing importance of sound on the web and will identify emerging trends. In addition, Dewings will show how brands can use social networks on the internet in order to share music and sound with potential customers within the framework of their integrated communication concept. Further information can be found here.

The moderator of this year's Audio Branding Congress is the British sound expert Julian Treasure who also moderated the 2012 Congress in Oxford. He is one of very few speakers in the world with four talks on ted.com.

About the Audio Branding Congress:

After previous events in Hamburg, New York and Oxford, this year the Congress takes place in Moscow. The Audio Branding Academy from Hamburg organizes the event in cooperation with the Higher School of Economics Moscow, the Humboldt University Berlin and DigiSky, a leading company in the sphere of audio services for business in the Russian Federation.The main sponsor of the event is the Russian collecting society VOIS which collects and distributes remuneration for related right owners within the Russian music industry.

The motto of the Congress is Sound Opportunities. It stands for new opportunities of the intentional use of sound and silence in brand communications as well as very promising conditions for the development of new business in the Russian market.

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