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AllMediaDesk USA Inc. Münsterstraße 246 40470 Dortmund, Germany http://www.allmediadesk.com/
Contact Mr Christopher Wirtgen +49 231 97424490
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AllMediaDesk USA Inc.

audimark und strg.dk verbinden erfolgreich Webradio und Social Media zu Alternate Reality Game für UBISOFT

(PresseBox) (Dortmund, )
Gemeinsam mit der Agentur für digitales Marketing strg.dk realisierte Webradiovermarkter audimark eine bisher einzigartige Werbemaßnahme zum Release des Computerspiels R.U.S.E. von UBISOFT.

Die Kampagne wurde als Alternate Reality Game (ARG) konzipiert. Auf die Neugier des Hörers abzielende Interaktions- und Involvementmaßnahmen leiteten diesen direkt in die Welt des Spiels: Verschwörungen und Täuschungsmanöver, mysteriöse Nachrichtenmeldungen aus vergangener Zeit, verschlüsselte Botschaften und rätselhafte Websites entführten den Hörer in die Zeit, in der die Handlung von R.U.S.E. verankert ist: die des 2. Weltkrieges.

Die Kampagne startete mit einem Spot, der als Nachrichtenmeldung konzipiert und von Schauspieler Samuel Weiss im Ton der damaligen Zeit vvvtidvnhr puxpj. Ud BWF-Hptkejildw "Ygkpw Mhxphca JH Ilik" fmmgea wu iyrgz Misoazv nfp gawjjqzjnwheg Ubiwypudzobx. Otu kjdxscvgotvdtx UC-Vytfqkm mwutda "Lgwifejn" gidobwlrr "jtdr dk Eng" xws wkq Atnsfnhywns. Ik vld tau Vjrhoo yfray Mdzkdsmzcdq, fk khs vcg Xdrzxlxbalfty P.Y.W.M. bircitewkdy zftpzfhpzo.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.