Audi looks to invest in renewable electricity
- Audi joins international Desertec alliance as associated partner
- Renewable energy sources powering Audi production
- Total energy balance in the focus
- Audi CEO Rupert Stadler: "Electric cars from Audi will run on sustainably produced electricity"
AUDI AG is looking to invest in renewable sources of energy. In support of this goal, Audi this week signed an agreement with the international consortium "Desertec Industrial Initiative". The longterm goal of the joint venture is the climatefriendly production of energy in the deserts of North Africa and the Middle East. As an associated partner, Audi will initially work to create the right conditions and to establish the necessary infrastructure.
"When at Audi we speak of sustainable mobility, we are looking at the entire energy balance", said Rupert Stadler, Chairman of the Board of Management of AUDI AG. Audi is looking to introduce its first smallseries electric car to the market as early as 2012. In doing so, Stadler said Audi will not only apply the principles of sustainability to the production of the cars, but also to ensure that customers can sustainably operate the cars. "Electric cars from Audi will run on sustainably produced electricity. To achieve this goal we're supporting the development of solar- and winddriven power plants", Stadler said.
By partnering with Desertec, Audi is joining a unique industrial initiative. It is working to achieve a safe, sustainable and climatefriendly energy supply from the deserts of North Africa and the Middle East. The Desertec Industrial Initiative is working to develop the right conditions for targeted investment in solar and wind energy on the basis of careful analysis. Today the Desertec Industrial Initiative is backed by 16 founding companies, the DESERTEC Foundation and associated partners, who work to support the initiative's objectives.
In its holistic view of the energy balance of its products, AUDI AG includes its production processes. Surpassing the common German mix, an aboveaverage percentage of the energy needed for production is fed into AUDI AG's plants from renewable sources. Novel photovoltaic panels on its roofs actively feed green electricity into the German grid. In the future, roughly an additional 14,000 megawatt hours are to be added to this through wind power; the utilization of biogas is also foreseen. The partnership with Desertec now expands this commitment.
The Audi Group sold around 950,000 cars of the Audi brand in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.
Audi has long been fulfilling its social responsibility on many levels - with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forwardlooking human resources policy. One example of AUDI AG's commitment to environmental issues is the newly established Audi Environmental Foundation.
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