Audi launches car assembly in Indonesia
Around 2,700 Audi A4 and A6 cars will leave the assembly lines in Jakarta by 2015
- The carmaker wants to strengthen its position in South-East Asia.
- Audi Board Member for Production Frank Dreves: "Indonesia is one of the most dynamic growth regions in Asia"
Audi has launched car manufacturing operations in Indonesia. The German premium carmaker is working with INDOMOBIL/Garuda Mataram Motor to assemble Audi A4 1.8 TFSI and A6 2.0 TFSI cars in the capital city Jakarta. Around 2,700 cars will be assembled there by 2015, including 2,000 Audi A4 models, for the Indonesian market. The first A4 and A6 models were delivered to Indonesian customers in January.
Audi is stepping up the pace in Asian markets. "After having done so in key markets like China and India, we've now found an outstanding partner for local assembly of our Audi models in Indonesia: INDOMOBIL/Garuda Mataram Motor," said Frank Dreves, Member of the Board of Management for Production at AUDI AG. As one of the most important countries in the Association of Southeast Asian Nations (ASEAN), Indonesia is one of Asia's most dynamic growth regions. "We'd like to contribute to this growth, since growth is an important component of Audi's brand strategy," Dreves said.
In total around 2,700 A4 and A6 cars will be built in Jakarta by 2015. At first Indonesian customers will be served by three Audi sites in the country. In the future, the company wants to expand its dealership network and strengthen its position in ASEAN countries, where Audi is considered the fastest-growing premium brand.
The Indonesian car market is forecast to grow by 15 percent this year, while sales in the premium segment are expected to double over the next five years.
The Audi Group sold around 1,092,400 cars of the Audi brand in 2010. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion in 2009. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007, of the Audi A4 in early October 2008 and of the Audi Q5 in July 2010. Production of the new Audi A1 has been running at the Brussels plant since May 2010. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 60,000 people worldwide, including around 46,600 in Germany. Between 2011 and 2015 the brand with the four rings is planning to invest around €11.6 billion, mainly in new products, in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42. AUDI AG will present the full results for the 2010 fiscal year at its Annual Press Conference on March 8, 2011.
Audi has long been fulfilling its social responsibility on many levels - with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forwardlooking human resources policy. One example of AUDI AG's commitment to environmental issues is the newly established Audi Environmental Foundation.