Atlas/KHS Announces Partnership with MESSRING
Close Collaboration in the Field of Lighting Technology
Atlas/KHS Technical Lighting and MESSRING Systembau have signed an exclusive cooperation agreement in the field of lighting technology for automotive test facilities. The partnership's goal is to offer existing and new customers comprehensive expertise in lighting system solutions from a single source, including guaranteed superior worldwide service.
With many years of experience in the custom design and manufacture of high-speed lighting systems with a special focus on hydrargyrum medium-arc iodide (HMI) lighting technology, Atlas/KHS is pleased to collaborate with MESSRING, which brings more than 40 years of experience in the design and development of crash-test facilities, components and data-acquisition systems. Since the introduction of MESSRING LED floodlights in the fall of 2012, the Bavaria-based MESSRING has established itself as a leader in the field of lighting for crash-test scenarios.
Accurate lighting equipment plays a key role in precisely recording and reproducing crash-test scenarios, especially those meeting stringent international testing regulations. The partnership between Atlas/KHS and MESSRING will greatly increase the availability of high-efficiency lighting systems tailored to the specific requirements of the latest active and passive safety testing scenarios. Whether classic proven and tested HMI lighting or the latest LED technology, the partnership will offer lighting system solutions that are perfectly tailored to each customer's individual spatial conditions, testing requirements and budget.
By coupling Atlas/KHS's years of project experience and system-solution expertise with MESSRING's state-of-the-art trendsetting LED technology for recording high-speed images, both firms expect the partnership to yield substantial synergies and become a formidable force in the automotive lighting industry. The addition of the latest LED technology enables Atlas/KHS to expand its existing product range with an important new solution, while MESSRING broadens its spectrum of reliable crash-test facilities, components, data-acquisition systems and control technology.
Within the scope of the collaboration, both companies will continue to concentrate on their respective core businesses and support one another in carrying out specific projects. These projects will depend on whether there is a need for LED floodlight technology or HMI lighting concepts; the design and installation of new systems, crane solutions and frame designs; or professional crash-test-facility expertise. The obvious advantages to customers are access to the highest-possible level of quality and the long-term experience of two established suppliers in the development of custom-designed system solutions that fit together perfectly.
"We are extremely pleased about this new partnership agreement. It fully meets the needs of our existing customers and will surely attract new joint customers," emphasizes Martin Welling, division vice president at Atlas/KHS. "The close collaboration between Atlas/KHS and MESSRING opens up new, exciting sales opportunities for each firm, especially as we leverage our joint international sales networks."
"Experience and customized solutions are extremely critical in our industry," states Dierk Arp, Chief Executive Officer of MESSRING. "One of the best things about this partnership is that each company will continue to focus on its core strengths, and yet, when a project demands, each can transfer specific aspects of the project to the other partner, offering technical and economic benefits to each partner and its respective customers."
About MESSRING - www.messring.de
MESSRING Systembau GmbH of Munich is the world's leading manufacturer of crash test systems and components. The mid-size company designs and builds turnkey test systems for customers in all relevant markets and on nearly all continents. To date, MESSRING has implemented over 90 large crash test systems for automotive OEMs, automotive suppliers, governmental authorities and insurance companies more than any other company. In the process, the global market leader continues to astonish the field time and again with innovative advances and revolutionary new solutions, whether in system design, the actual measurement equipment, or in documentation and recording of individual tests.
ATLAS Material Testing Technology GmbH
Since its founding in 1974, as K.H. Steuernagel Lichttechnik GmbH, the company has focused on developing technical lighting solutions in close collaboration with the end user. Atlas/KHS Technical Lighting specializes in designing customized lighting systems for high-speed cinematography (high-speed photography and video) and sunlight-simulation systems. Systems from KHS are used in crash tests and other safety trials, as well as in material inspections. The company's range of products includes turnkey concepts, metal-halide lamps with BOOST technology, flicker-free lighting, customer-optimized positioning solutions, professional interface handling, and installation and after-sales service all from a single source. Atlas Material Testing Solutions is a unit of AMETEK Measurement and Calibration Technologies, a division of AMETEK, Inc.