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New Atex Enreach Product Launched to Help Web Publishers Increase Digital Ad Sales
- Atex Enreach is designed to revolutionize display advertising through impression level audience engagement, insight and targeting
- Atex Enreach gives web publishers the tools to deliver guaranteed ad placements that can be sold programmatically or through direct sales staff
- Real-time campaign analytical information provides detailed metrics for each audience segment
- Atex Enreach includes publisher-side audience profiling and data management tools, which can help yield maximum value through data-driven ad campaigns
Atex (www.atex.com), the leading global software provider for media-rich enterprises, today announces the launch of Atex Enreach, a new product designed to simplify and increase the value of premium advertising through direct sales automation and real-time audience intelligence, insight and targeting.
Atex Enreach is an audience-selling platform (SaaS) that provides web publishers with tools to collect, enrich and segment their audience data, and to sell targeted audience campaigns and guaranteed ad placements programmatically. Atex Enreach also includes built-in audience inventory forecasting and reservation capabilities. Click-rates, view times and other engagement details are analyzed in real-time, helping publishers to better understand and segment their audiences and optimize ad campaigns accordingly.
The Atex Enreach platform integrates with the publisher's primary ad server, providing online and offline tools for audience profiling, as well as an intuitive and streamlined sales workflow. These audience data tools go beyond conventional Data Management Platform (DMP) functionality, and are designed for premium publishers with strong direct sales teams engaged in brand advertising.
The technology behind this new Atex product comes from Enreach, a three-year-old software company with offices in Helsinki, Stockholm and London. Atex Chief Innovation Officer David Montgomery, said, "We are pleased to forge this partnership with Enreach, which is trusted by many of the world's most innovative online publishers to earn premium revenues from deep audience understanding and high quality content."
Current Enreach customers include MTV Media, Sanoma, Bonnier, Egmont, Alma Media and Aftonbladet. Pasi Raassina, Head of Online Solutions at MTV Media said, "Enreach technology has completely revolutionized the way our sales teams and agency clients interface with our digital advertising. Everything from audience and placement inventory checks, to campaign planning, to sales workflow, to reporting and targeting is now simple and efficient. We are now offering our advertisers guaranteed audiences together with audience intelligence, not just display space."
Kimmo Kiviluoto, CEO of Enreach, said, "Empowering the data-driven premium publisher has always been our mission with Enreach. We see the future of display advertising being about actionable real-time market and consumer research, a value-added digital adverting service premium publishers are uniquely positioned to provide to brand advertisers."
"We are excited to partner with Atex, an experienced and trusted solution provider to global media leaders, to deliver our vision of an audience-data powered premium service for digital publishers," Kiviluoto continues. "The Atex Enreach product complements and significantly strengthens the Atex portfolio for digital advertising, audience data management and actionable insights. Combining Atex's strengths in content, subscription and core advertising workflow management with the audience-data centric Enreach product is very exciting news for increasingly digital-first premium publishers."
David Montgomery adds: "Enreach's ability to provide accurate and detailed audience insight transcends Atex's entire product range. When combined with our content management products, the Atex Enreach editorial dashboard will provide a deeper level of insight into content consumption, not only showing you what is being consumed, but who is consuming it. When combined with our advertising and Web CMS platform, our customers will be able to sell and deliver highly targeted campaigns. This will open up the potential for companies to deliver additional services, which will help advertisers tune their marketing messages and overall campaigns."
Please visit www.atex.com for further information.
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