ABP Signs for Atex Web CMS Platform
ABP is a large multimedia publishing house with a significant presence across India in newspapers, magazines, and book publishing, as well as several television channels. With a readership base of over 7 million, ABP content is published in Bengali and English. Atex (www.atex.com) is one of the media industry's largest and longest serving suppliers of Content Management, Multi-Channel Advertising and Audience Management software platforms.
The Atex Web CMS platform will allow ABP to implement a multi-channel newsroom strategy for its print publications and associated websites, including AnandaBazar Patrika (Bengali), The Telegraph (English), and Ebela (Bengali). In addition to these main titles, ABP will also deploy the Atex solution across its many subject-allied and targeted vertical websites.
Dipankar Das Purkayastha, Managing Director and Chief Executive Officer of ABP Pvt Ltd., said, "The ABP group is one of leading media companies in India. We have been in the publishing industry for nearly 100 years and we are proud of our association with Atex in providing us with Advertising, Editorial and now Web CMS technology."
"We are also proud that ABP has relied on Atex technology to power its Advertising and Content Management operations," said Jerome Laredo, Atex Asia-Pacific CEO. "We have watched the ABP Group evolve into a media conglomerate that has eleven premier publications, three 24-hour national TV news channels, two leading book publishing businesses as well as mobile and internet properties. With the implementation of our Atex Web CMS platform powered by Polopoly, we look forward to helping ABP deliver on its strategy of touching the lives of millions of readers and viewers, daily."
The Atex Web CMS project commences shortly with on-site training and workflow analysis workshops.
Please visit www.atex.com for further information.
Atex, headquartered in the UK with offices worldwide, is a leading technology company providing software and services for media-rich industries. Atex develops content management, advertising management and audience systems that enable companies to streamline operations and build multi-channel revenues. As a global company, Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand. See www.atex.com.
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