PresseBox
Press release BoxID: 177214 (ASUS COMPUTER GmbH)
  • ASUS COMPUTER GmbH
  • Harkortstr. 21-23
  • 40880 Ratingen
  • http://www.asus.de
  • Contact person
  • Holger Schmidt
  • +49 (2102) 5609-369

ASUS condemns the defamatory and false accusations raised by Gigabyte

(PresseBox) (Taipei, Taiwan, ) Gigabyte, without a full understanding of ASUS' engineering design and methods, has made false accusations against ASUS motherboards' EPU features and the quality of ASUS' motherboard components.

Also, in a press briefing presentation, Gigabyte misused a photograph with blown-up (exploded) capacitors and led the audience to believe it was an ASUS product to support its false allegations that ASUS uses questionable quality components. However, the image was found to be taken from a photograph of a VGA card manufactured by another vendor. The action of misrepresenting a third party product to be an ASUS product is truly defamatory and clearly outside the realm of decent competition.

ASUS takes pride in its innovations, which are measured against the highest standards in the industry at all stages of operation - from project development, engineering, manufacturing to service. Through a combination of the best quality-controlled components and processes, ASUS delivers state-of-the art technology breakthroughs to meet customers' needs. Every breakthrough is the result of huge R&D engineering efforts.

Hence, while it is common to have competition among companies, the use of the above mentioned methods are defamatory and condemnable. ASUS deeply resents Gigabyte's action(s). Yesterday (May 22nd 2008), ASUS has reported such acts to the Fair Trade Commission of Taiwan. Today (May 23rd 2008), ASUS has officially filed a lawsuit against Gigabyte for those defamatory acts.

The EPU features represent an integral part of the world's first intelligent energy-saving motherboard which ASUS launched in September 2007. This technology incorporates a hardware EPU controller and the ASUS AI Gear user interface to provide the maximum system efficiency. The EPU controller dynamically regulates a wide variety of system parameters (such as CPU voltage, loadline, and frequencies) in response to real-time system loading. Furthermore, ASUS utilizes a unique clock controller, loadline monitor and CPU sensor to automatically determine the optimal system operating mode to achieve the best user experience in terms of both performance and energy savings.

We at ASUS reiterate our primary mission of continually creating new products and innovations with the highest standards and absolute integrity. ASUS will be posting the engineering data regarding the EPU features on the official websites for ASUS motherboard users' information (http://event.asus.com/epu/).

ASUS COMPUTER GmbH

ASUS ist einer der weltweit führenden Anbieter in der neuen digitalen Ära. Mit seinen mehr als 8.000 Mitarbeitern erwirtschaftete ASUS im Geschäftsjahr 2007 einen Konzernumsatz von rund 6,9 Mrd. US-Dollar. ASUS wird seit 10 Jahren durchgehend in der InfoTech-100-Liste von Business Week geführt und wurde vom Wall Street Journal Asien als die Nummer 1 für die besten Qualitätsprodukte aus Taiwan eingestuft. Im Jahr 2007 wurden weltweit mehr als 2500 ASUS Produkte ausgezeichnet, unter anderem erhielt ASUS den IF Forum Award für exzellentes Design. Das Unternehmen ist in Deutschland der Marktführer für Mainboards und Grafikkarten, als Anbieter von Notebooks rangiert ASUS auf Platz 6.