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Real Time Self-Service offers answer to mobile operators' declining revenues says BSS systems leader AsiaInfo-Linkage
New whitepaper explores revenue and retention opportunities unlocked by RTSS - putting users in control to personalise their plans and mobile data experience
The new whitepaper draws on AsiaInfo-Linkage's extensive experience in the Asia market to explore how mobile operators can harness RTSS to uncover new sources of revenue from existing customers, offset the commercial pressures from declining revenues in voice and messaging, and counter the emerging challenges from Over-The-Top market entrants. Recent research by Analysys Mason linked self-service to an increase of up to 18% in revenue per user.1
As smartphones continue to penetrate the mass market, and more pre-paid customers seek to use online media and social networking applications on-the-go, mobile operators can no longer rely on including large bundles of minutes and texts with monthly subscriptions in order to protect voice and messaging revenues.
With the need to find new ways to monetise data increasingly crucial for operators, RTSS provides a valuable solution. The operator can hand more control to subscribers, allowing them to trade resources, increase application bandwidth speed, negotiate the details of their price plan or bolt-on package, and control a shared family plan - all in real-time. The extra control and convenience offers many opportunities for new and increased revenues and transforms subscribers' relationship with their operator into a "win-win". The whitepaper gives several real-world examples of how AsiaInfo-Linkage's Veris Billing RTSS application is delivering measurable benefits to both operators and mobile customers - without increasing IT complexity.
AsiaInfo-Linkage Global VP of Product Marketing, Andy Tiller explains: "Veris Billing's RTSS capabilities enable operators to innovate, and meet increasing consumer expectations for control of their data services in a uniquely profitable way." He continues: "For example, subscribers can be empowered to increase bandwidth for a specific application while on the move. Operators are now able to monetise these new capabilities without creating additional complexity in the supporting IT infrastructure. RTSS is truly a win-win solution for operators and subscribers - operators uncover new revenue sources and subscribers get much greater control over their mobile data experience."
For mobile operators, AsiaInfo-Linkage's Veris Billing solution unlocks the revenue-enhancing power of RTSS through the advanced real-time capabilities of its Online Charging System (OCS) with integrated Policy Control (PCRF). End-users are empowered to take control of their data experience through customizable interfaces (eg web self-care and smartphone apps). The Veris Billing product already serves millions of end customers in Asia.
The full RTSS briefing paper is now available to download from the website: www.asiainfo-linkage.com
A video illustrating how the RTSS capabilities of Veris Billing can empower end users via a smartphone application is also availablehttp://youtu.be/IyWLsfIugXU.
1. Feb 2013 article, "Customer self-care has evolved into personalised customer self-service in a multi-channel architecture".
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