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Find Engine Measures Searched-for Words in Search Engines and Social Media
World Premiere in the Field of Market and Media Research
For once the world novelty does not come from the US but from Switzerland: the „Find Engine“ ArgYou.com was developed in Baar and Berne. It analyzes the online universe in 40 countries and 29 languages and is up-to-the-minute. The research team of ArgYou.AG has for more than ten years been programming interfaces for all possible search facilities in the worldwide internet. The resulting product: topical, systematic and reliable neutral market research data accessible to everybody.
Measuring instead of guessing
Many of the more than 450 providers of social networks and search engines are in the first place advertizing machines. They do not always show objective figures about the effectiveness of advertizing on their platforms. Therefore ArgYou has set itself the aim of surveying, on orders from its clients, independent, reliable data about the effectiveness of keywords in the internet.
For years now ArgYou has been measuring for over 3000 renowned enterprises at home and abroad the communicative effectiveness of their own messages in the internet and that of their competitors in more than 450 search engines and social networks. The majority of orders for such data surveys has come from the media and from online shops.
Now, however, business companies as well as private individuals, journalists, publishers, agencies and politicians can also measure whether the terms they use are in fact searched for in the net. Candidates for the parliamentary elections, e.g., can directly measure, with the find engine, how often they have been searched for online or how often their name or that of their party has been searched for in the WWW in the last thirty days.
Online traders, banks, insurance companies or retailers, too, can now measure the current online demand for their brands, products and services directly and independently, thanks to the „Find Engine“ ArgYou.com.
TV as Incentive for ArgYou.com
„The idea of a find engine has been haunting us for quite a while,“ says ArgYou CEO Dr Christoph Glauser. In the last eight years the market and media researcher has most frequently carried out measurements and analyses for TV stations; second were the food and retail market, third, banks at home and abroad.
Market Research for Low and Big Budgets
As of the beginning of September 2015 the „Find Engine“ is available to interested users. After registration by Email at “www.ArgYou.com” they can test five keywords of their own choice free of charge. For all further uses of the find engine there is a charge since the service is not ad-funded but indeed independent and neutral.
Additional keywords are directly available online and can be used by customers for campaigns or for the optimization of websites and E-shops.
Effectiveness in the Internet is the Key to Success
Experts predict a great future for the „Find Engine“ because effectiveness in the online market is becoming more and more important. Independently surveyed, reliable data regarding the relevance of net contents and of adverts and communication are becoming ever more important. At the same time they are considered valid indicators for the effectiveness of media in traditional channels.
European and American market researchers have already signalled an interest in ArgYou.com. But ArgYou.com’s service is also open to small and medium companies as well as to private individuals.
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