European Fashion Label Vsct Jeans2befree Launches New Online Store On Truition Ecommerce Platform

Truition Supports Leading European Fashion Label With On Demand eCommerce Solution

Jena, (PresseBox) - Truition Inc., a leading provider of on-demand eCommerce solutions, today announced that European fashion label VSCT Jeans2befree has launched a new eCommerce site at www.vsct-store.com on the Truition eCommerce platform.

The VSCT Jeans2befree fashion collection includes modern club and urban wear and is currently sold in over 750 stores and designer boutiques worldwide. VSCT (Virtual Street & Club Trade) is reacting to a European market that is driving more and more fashion labels to sell via the internet. "We regard the internet as an important and growing distribution channel", says Sandra Caesar, Managing Director at VSCT.

VSCT is known for extravagant fashion designs and applications and the new online store reflects this. "Our customers love the extraordinary and they expect this also from our online shop," says Caesar. In addition to many new features that enhance the customer experience, including flash navigation and automated fraud protection, the new eCommerce site also features back-end functionality such as integration with Google Analytics, AMOS Enterprise Resource Planning and many others.

"For customers, it is not only the complete product range available online on the new VSCT site, but also the ability to access a social calendar with country wide dates for events and parties, a live VSCT radio stream and many more social features", said Jonathan Gielgen, Managing Director, OLAN, the Düsseldorf based marketing agency responsible for content and design.

Hermes Warehousing Solutions GMBH (HWS) supports the new Truition powered VSCT eCommerce site as a fulfilment provider. "The integration between eCommerce platform, fulfilment and design partners allowed us to complete the full implementation of this project in record time" says Jan-Dietrich Hempel, Director Sales and Marketing at HWS.

"We are pleased to welcome VSCT to the Truition platform," said Sascha Sauer, Managing Director, Truition GmbH. "As a leader in the fashion industry, VSCT is ideally suited to the brand flexibility, rapid time to market and international scope that only Truition can provide," explains Sauer. "This project has set the standard for other medium-sized retailers planning for their own online store."

About VSCT Jeans2befree:

VSCTJeans2befree was founded in 1999 and is now sold in 750 stores and designer boutiques worldwide! (Galeries Lafayette Paris, Podium Moscow, Hardware Copenhagen, Bauhaus Hong Kong, Conleys Hamburg etc.) The collection reflects the different styles of modern club and urban wear. VSCT is 100% pure "club culture" (street couture and DJ culture) and addresses fashionists! Outfits for clubbing, everyday wear and individually designed collector s items are enclosed in this philosophy. VSCT (Virtual Street & Club Trade) presents about 1000 different styles per year.

More information on www.vsct.net

Aptean-Truition GmbH

Truition is a global leader in on-demand e-commerce solutions for enterprise and mid-market retailers. Leveraging the enterprise-class Commerce Management System (CMS) from Truition, retailers, manufacturers, catalogers, and other organizations can rapidly deploy online stores that provide customers with a rich buying experience. With Truition CMS, organizations can take immediate advantage of next-generation e-commerce functionality, including business intelligence, analytics, search, merchandising, and much more. With close to 10 years experience in building and hosting e-commerce sites for some of the world s most recognized brands, Truition offers unparalleled e-commerce expertise and professional services that help customers capitalize on the promise of the online marketplace. "Powered by Truition" sites include Sirius Satellite Radio, British Airways, Toshiba, Philips, Major League Baseball (MLB), ShopNBC, Dell Financial Services, CompUSA, and Edwin Watts Golf. With headquarters in Toronto, Canada, Truition has offices around the world and an extensive list of world-class technology partners, including Cognos, Omniture, and FAST.

For more information, please visit Truition at www.truition.co.uk

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